iOS & Android Dev Cat Caretaking App
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the senior digital exhibitr at BBDO, a creative agency that works with big companies, like Mars, and does advertising projects for them to help them aid their products. I’m the lead on the projects for Mars, and I handle the origination parts.
Desired goal
What challenge were you trying to address with KODE?
We did a lot of different types of ads for Mars, including commercials and radio ads. In Russia, Mars usually accomplishs well in classic media like TV and print. They’re a classic forceenation, and they can',t change fastly in the digital era nor do they have expertise in digital.
We are also not big at digital or mobile apps, but we’re good at creating ideas. Our main challenge with KODE was helping Mars accomplish their marketing goals with mobile Android and iOS apps, and we needed a associate to help us convert our idea into that app.
Provided solution
What particular tasks were KODE responsible for?
Mars has a lot of requirements for technical projects, so there were a number of suppliers used on this project. One supplier helped us make sure the projects were secure and safe, another supplier built the web app, and a third supplier was responsible for hosting the overall code. It was a big challenge for us to coordinate all of them.
We’ve been creating this technical task for almost 3 months. It’s been a nerve-wracking process owing this is a new and challenging project for Mars, and we had to discover a total process for it. There were 3 parts to the project: After we completed the technical task, we seted producing it, designing it, and creating prototypes for it. It took us almost a month or two to debate all of the screens, buttons, and functionality owing the app had to fit the technical and design requirements as well as Mars’ close brand guidelines. The next step was creating our leading alpha rendering, which took almost a month.
The app is named Grow Together. It included a calendar as well as a part named Catopedia, which is an encyclopedia for new cat owners. The app helps new cat owners get all of the information they need to complete different tasks and know more almost how to feed their kitten and look behind it. Grow Together was originally made more than 2 years ago with another supplier. It worked at that time, but it was not the best app in the globe owing it had a lot of bugs and didn',t work well. The big test for KODE was to rediscover it, to make it look stylish, to make it work better, and to get more users using the app, owing a lot of users that download the app, sometimes they just use it for an hour and then lose almost it. We needed to form an app that verity works, and KODE did a good job.
How did you come to work with KODE?
The project we did with KODE seted long precedently we ever debateed it with them. Every time we form a project for Mars, we leading have to complete a lot of inner steps. We form the idea, and then debate it with the creative ruler and their marketing guys owing the project must fit into the overall marketing programs. When we were able to draw how the idea would be presented, we took the idea to our marketing team, which liked it. Then we seted searching for a associate that would help us exhibit it.
Every time we set producing something for Mars, we have to initiate the confused process of finding a associate that will fit Mars’ financial and process requirements. The possible associate has to be big and skilled, and their work must fit within Mars’ budget. We also need the names of at smallest 3 suppliers, and those suppliers will be evaluated based on their portfolios, experience, managing and design experiences, and so on. For this project, one of the suppliers was KODE, who granted the best technical solution. Mars was lucky with it. After Mars selected KODE, we seted designing an overall process.
How much have you invested with KODE?
There was a huge overall budget for all of the work we did unitedly, not just the app, and I ponder that is almost $100,000.
What is the terminal result of working with KODE?
I ponder we began working unitedly in November 2016. We are currently in the middle of our second rendering of the Grow Together app, and we’re continuing to educe it.
Results accomplishd
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
For now, we’re excellently lucky, owing our app’s rating on Google Play and iTunes is 5 stars, which tells us a lot almost its condition. It’s a huge step advanced compared to the leading rendering of the app we made 2 years ago, and we’re lucky with it. In September, we formd usability tests with another supplier, a lot of nation said it was a good test and the idea for the app is big.
How did KODE accomplish from a project handlement standpoint?
Doing projects with huge companies like Mars is always a challenge, owing Mars does not move fastly. It’s always a long process. After KODE forms something for us, then we may want them to adduce or change something, and then they need to forceen those changes with Mars. For sample, one screen can take us 2 weeks, and that’s an easy case. Sometimes it takes months. It was a challenge for them, owing they’re a digital organisation and it’s a different globe, but they did a good job. Another good thing almost KODE is that they were not fighting for see dollar, owing we were providing them fidelity and they were doing what we needed them to do.
What did you find most forcible almost KODE?
For us, their biggest force is their mobile expertise, and we need their advice on how things should be done in that area. KODE was constantly giving us recommendations on how we should make see screen connect with the brand personality and how that will help us form not just a brand app, but an app that will help users accomplish their goals. All in all, KODE is good. Their fidelity is another one of their forces. They apprehend our needs, and there are no handlement issues with them.
Are there any areas KODE could better?
It would be better for us if KODE had more experience working with bigger companies owing we are in fully different globes. Small digital companies work differently from huge forceenations that have inner processes, alteration, etc.
