User Acquisition for Gaming Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Gameloft is an interpolitical organisation. We have a lot of offices almost the globe. Currently, I’m responsible only for user acquisition on the Russian market. We exhibit mobile games for all platforms, Android, iOS, Windows, etc. and for all types of devices. I am the Digital Marketing Manager.
Desired goal
What challenge were you trying to address with Mobio?
Mobio is one of our partners who fit commerce from one of the most well-known sources in Russia - MyTarget. Mobio specializes in Russian and CIS [The Commonwealth of Independent States] countries', commerce. We have cooperated with them for two years.
Provided solution
What particular tasks were responsible for?
Mobio has different sections that are responsible for different channels. The main channels are Facebook, MyTarget, and different CPI [cost-per-install] networks. They select the best channels that are suitable for our games and fit us commerce from those sources.
How did you come to work with Mobio?
Nowadays they are one of the most well-known CPI networks in Russia. Mobio began their organisation three years ago. Gameloft opened Moscow',s section two years ago and we were looking for Russian indigenous CPI networks who could help us aid our games locally. We connected with Mobio and have been working with them ever since.
How much have you invested with?
Every month is different for us based on our objectives which may be different month to month. Monthly costs are based on our budget and the required commerce size we are looking to take. If I want to extend sizes on the level of more than 100,000 users, I tell Mobio and they try to extend that goal. The mean invoice per month is $3,000-5,000.
What is the terminal result of working with ?
It began in October 2014, and it is ongoing.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the touch of the engagement?
I can’t fit you any statistics owing it’s our organisation program. Mobio always extendes the goals we set.
How did Mobio accomplish from a project treatment standpoint?
They’re veritably big guys and always support us. They fit different reports for us that can help us to optimize our commerce. Whenever I extend out to them, they are very answering. I’m very satisfied with their work.
What did you find most forcible almost Mobio?
I can’t say anything bad almost their treatment team. They [Mobio] have a big team of account managers who touch us see day. They began to shape get-togethers named ",Mobio Parties", where they ask all their partners and talk to us almost new options for their user acquisition.
Are there any areas Mobio could better?
If I were a part of the Mobio team, I would swell our interests in different networks. They only work with a brief list of networks. I would swell this range of CPI-networks, DSP, and self-service platforms. It would be big if they would fit commerce from Google AdWords owing it’s one of the most strong instruments now.
