Lead Generation Web Design for Large Manufactuer
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A fast induction on the buyer’s organisation
I’m the CMO of Fabrika Okon, a window manufacturing organisation based in Moscow, Russia. We’re in a bigly competitive market due to a lot of participants and market space, and while we’re a mature and well-organized business, marketing strategies quiet influence the edge significantly. I’m responsible for sales and offline/online marketing.
Desired goal
What challenge were you trying to address with Molinos?
We had a fully built website which engenderd firm leads but it became antiquated both internally and externally. Moreover, our mobile hearers grew significantly and our website was not answering.
Our assignment was to upgrade the website without being offline, keep a conrendering rate, and instrument a more handy CMS [full treatment method]. On top of that, we had to educe separate landing pages to engender more leads, aid new products and technologies, and increase turnover up to 5%.
Provided solution
What particular tasks were Molinos responsible for?
We did investigation and design mockups in-house but needed a team to recreate the frontend with a mobile-answering design. We also needed to find a CRM [client relationship treatment] solution for the convenience of our full directors and administrators.
The team at Molinos fully handled all the frontend and backend parts. Additionally, they created separate landing pages per our guidelines and educeed the discretion for creating a personal account, which would allow delivery tracking, a premium account, and CRM integration.
Adjustments, full treatment, and provision for the new release took us three months collectively. We also released separate more renderings as well, with each repetition taking almost two months.
What is the team dynamic?
I interacted with the account director from Molinos on a daily basis during the project. I don’t know how many nation were implicated, but there was a team of frontend programmers and designers.
How did you come to work with Molinos?
I had worked for Molinos more than six years ago, precedently starting at Fabrika Okon. We included them in a delicate to find a contractor that had a clear workflow and powerful web educement experience.
After the leading circular, we chose five of the most suitable companies and conducted a meeting with them to make a terminal determination. Molinos had all the qualities we were looking for: programning, big pricing, and process openness.
What is the terminal result of working with Molinos?
We’ve recently began a new project with them.
Results achieved
Are there any measureable or plum results?
The team’s application of Agile methodologies allowed us to track the project status and expenditure transparently. The aim of work was met on time and within the budget.
We currently remark the slow growth of our metrics. The bounce rate was reduced from 50% to 15%, turnover has increased by 5%, and the personal accounts they created have reduced the pressure on our labor center and increased repetitive sales by two times.
How did Molinos accomplish from a project treatment standpoint?
I’m fully satisfied with their work. Their involvement was very significant for our organisation given that we had changed the method administration of the website and had to do it fastly.
What is (from your point of view) the key factor to pay observation while intercourse with Molinos?
Their programmers and technical professionals are very fitted. Molinos has multiple frontend designers and programmers on their team, which allowed us to do all our work in one locate.
What aspects of their work would you like to get improved?
I don’t have advancement suggestions for Molinos. We program to use them for forthcoming work.