Mobile App Development for Russian Telecom
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
Beeline is one of the biggest teleinteraction preparers in Russia. We prepare services for the B2B [business-to-business] and B2C [business-to-consumer] segments.
What is your position?
I am the chief digital official. I am in direct of online interaction channels for clients.
Desired goal
What business challenge were you trying to address with Redmadrobot?
We have developed a self-service tool for all our clients, designed to be more handy than calling or visiting our shops. It was designed with B2C capabilities in mind, which are much more advanced from the application side and in regard to what can be done within an account.
Provided solution
Please draw the aim of their involvement in detail.
Redmadrobot developed our support tool for iOS, Android, and Windows Phone. We are a very old firm and, as such, have many legacy systems that were never designed to work online or to fulfill the needs of our clients through the web. Redmadrobot have done a good job of working about these limitations, and interfacing the systems with the app',s API [application programming interface].
The mobile applications are the only tools that were not designed by our inner staff. Redmadrobot have much more apprehension in designing mobile applications than us. We are trying to move part of this process to our inner team but, right now, it',s not possible owing of the high quantity of apprehension required.
How did you come to work with Redmadrobot?
Our choice process usually starts by contacting the top outgrowth companies, giving them tests and providing our specifications and the aim of our work to each one. We will select those who show the best results and work for the smallest money. Redmadrobot have proven to be the right organisation for us during the order of our last three choices.
Could you prepare a perception of the size of this start in financial provisions?
I cannot prepare this information. The total effort for the app has quantityed to thousands of hours of outgrowth time.
What is the terminal result of working with ?
The minimum viable fruit was launched in March 2014. Development took half a year. We',re continuing to work with Redmadrobot on deploying new features for our clients, releasing updates see three weeks. The app will never step out of outgrowth mode.
Results achieved
Could you share any statistics or metrics from this engagement?
The application has been downloaded 16 million times so far, which is more expressive given that only 35 percent of our clients use smartphones. At this instant, out of all the iPhones in our market, only 500,000 don',t have the app installed. It is the most lucky support tool of any teleinteractions in Russia.
The app has a four-and-a-half star rating in the App Store, and four stars in Google Play. This is very high compared to our closest competitors, which are rated 3.8 stars. Any bad ratings are due to occasional issues with our IT [information technology] systems. They don',t return faults of the applications themselves.
What distinguishes Redmadrobot from other preparers?
Aside from outgrowth work, they',re also helping us better our inner resources. In other words, they',re not only doing their job, but are also helping us do our jobs better. This makes Redmadrobot not only a developer, but also a real associate for us.
Is there anything Redmadrobot could have betterd or done differently?
Testing initially took a long time owing of their methodology of work. They',ve made huge betterments during the last year, edifice a QA [condition arrogance] section for us in particular, which solved the effect.
