Social Media Marketing services in Kraków

Social media marketing services pricing in Kraków

Social media usage in Poland has been significantly increasing last years. A direct consequence is the growing Kraków demand in social media advertising and marketing in particular. Pricing does not follow this dynamics: the structure of the social media packages offered in Kraków is quite various. To estimate you social media campaign budget you first need to calculate the numerical goals for the future advertisement and make a short list of the services needed.

Social media marketing strategy in Kraków

Rough calculations showing future possible results are good at the first stage, but you can't rely on them once your budget exeeds some reasonable value. This is the point where a professional inquiry is necessary. Among all the agencies in Poland it's worth picking up those who makes strong accent on the preceding strategy planning.

Launch social media marketing campaign in Kraków

A typical social digital campaign consists of two large pieces: content and promotion. Content may be generated differently: if your social media marketing provider is located in Kraków, you may order the photo and video production; if not (for instance, they are outside Poland), you'll have to separate these processes, and the content creation will be on your side (whereas its refining abd publication can be done by agency).

As for the promotion, there are options as well. First, if you have an established, popular account, you'll have some "free" organic reach. Most probably, it won't be sufficient. That is why some sort of social marketing is needed. It can be either PPC via Facebook, Instagram, LinkedIn and others, either some kind of influencer campaign.

Paid social marketing in Kraków

Kraków Facebook PPC services

The most obvious paid social channel is Facebook pay-per-click ads. Thanks to its worlwide popularity, Facebook can be you social media booster all over the world (and in Poland for sure). It offers a remarkable targeting opportunities that include "classic" demography, online behavior habits, employment and education data.

Other social media advertising platforms for Kraków

Apart from the Facebook (and the Instagram which uses he same unified Ads Manager system), you should make a simple research and to pick other appropriatr social media for advertisement:

• Think about LinkedIn for B2B story;
• If you have a lot of visual content, Pinterest might be a good choice;
• Consider Medium for content promotion.