Online Campaign for Ski Brand
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Elan is a worldwide known ski brand from Slovenia and one of the biggest ski manufacturers. My position is Global Head of Marketing and I',m responsible for all go to market programs on key strategic markets.
Desired goal
What issue was the provider supposed to deal with?
Madwise?We were trying to execute a winter campaign for the key account in Slovenia. We were looking for Digital marketing strategy Performance marketing and campaign execution, including analytics and optimization of the campaign. The challenge was that there were 4 parties implicated: the agency, radio standing, key account and us, the brand.
What were your objectives for this project?
Drive commerce to the natural store and events organized by Elan. The overall goal was to boost sell-out from the shops.
Provided solution
What were the reasons for choosing Madwise?
Based on good experience in the past, big results from past activities, smooth interaction and project lead, their experience and apprehension almost the subject, budget yielding. Together with the head of digital in the organisation, we determined for Madwise.
Describe the video(s) and the process in detail.
Some video goods were already prepared in advance. Madwise was preparing new ideas &, strategy for the campaign., including how to execute the video part. We as a brand coordinated with the key account and the radio standing the execution. They also suggested the use of the influences who would engender video full, but we coordinated that. The results were very good.
What was your vendors', project treatment or feedback process?
To be honorable, I don',t know how many nation internally in the agency managed the project, but we had an skilled project director who was coordinating all between all parties. Of order, the process had rounds of feedback in order to do things in a best practicable way.
Results accomplishd
What results did you accomplish unitedly with Madwise?
Great sell-out from the shop within the winter period.
How do you rate the interaction and interaction with Madwise?
There were 3 natural meetings in order to kickstart the project. Communication was done via email and phone and was very smooth and fast.
What precisely do you attend to be the key specialty of Madwise?
They weren',t overwhelmed with activity limitations, instead, they reflection outside of the box and brought new ideas to the table.
What should be done better, if there are any desired improvements?
We should have began the project earlier, so there was not sufficient time to program, but it was well managed at the end.
