OCEAN PLAZA Creative Case: Brain Tank Branding project at Qualified.One

OCEAN PLAZA Creative Case by Brain Tank

Some details

▶ Marketing Communications Agency Brain Tank conducted a study and analyzed the communication of competitive Shopping Malls in Kyiv, identifying four territories to which the consumer can relate them: Discount, Mass-market, Pret-a-porter, and Haute couture. Ocean Plaza occupies a free niche between Mass-market and Pret-a-porter, appearing in a special new category — Fashion Mall. To create a fashionable image, we drew our

inspiration from boutique galleries in the world fashion capitals. Between the fashion world showcases, fashion houses Prada, YSL, Versace. The concept of annual communication has assumed the form of showcases, modeled for each individual event. Storefronts are a fabled world in the creator’s head, the imbalances and different sizes of objects are justified here and form the universe within each communication. Static images are created according to the canons of Visual Merchandising Art, but the dynamics go beyond its limits, inviting the viewer to move around the world of the window between objects. ▶ More details: https://www.braintank.ua/en/cases/tre...

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