Some details
Our agency likes not only making parallels, comparing and thinking about eternal, but also has a wonderful possibility to see an image of architecture future of the country on its beginning. Not because of esoterical skills, but only because it works with 22% of Kyiv estate market and takes part in beginning of most of develops trends/brands/blends (you can accent your favourite word). And during working process with
Signature brand, that is being builded on Mechnikova street, during thinking about philosophy of housing complex project, we has created rare, but resistant feeling: «And really, - Signature is an iconic architectural object of modern Kyiv. It is its USP! That is the point of conversation with a customer!»During the creation of film, that accompanies the launch, we have used of emotional dive in future. Retreat from the rational on behalf of dissolution in absolutely clean elegance area.
On this base agency has developed a campaign with idea of sense parallels. Like epoque architecture ideas of past has become of its time, as the Signature complex, with its ideas and technologies, has all chances to step in history, becoming the symbol of Kyiv city development of XXI century first quarter.
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