Some details
Services ➞ Research / Brand Strategy / Brand Story / Brand Identity / Motion Graphics / Interior &, Exterior design
Client ➞ In a strict sense, mOre is a hub in Kyiv, Ukraine. It hosts events, workshops, and studios. Generally speaking, mOre is beyond all classic formats. This is the place where great ideas are born, new meanings are formed, modern and timely cultural projects are
created.Challenge ➞ By this synopsis, we were asked to create meaningful branding. Our goal was to start conversations and make people curious about this space.
Concept ➞ To transmit the main idea and purpose of mOre hub, we used the circle icon, because of its deep meanings and philosophy. The circle is one of man’s first symbols. It is inclusive. It invites people to come together and be united. It is accepting and protective. It sparks creativity and enlightens people. That',s why, the ",O", from mOre is treated graphically to suggest the main theme of any event, thus becoming flexible and vibrant. The branding is left with open-ending to always be relevant to the actual debates, ideas, trends, politics, innovations, etc. It will continuously generate different visuals to replace the O icon, depending on the context. The brand we created is described as constantly evolving.
Awards ➞ Red Dot Award, Art Directors Club of Ukraine Award