Some details
Services ➞ Brand Identity / Architecture Planning / Interior &, Exterior design / Wayfinding System / Illustrations / Motion Graphics / Packaging / Merch / Invitations
Client ➞ This is an outdoor mural art gallery. It is located in the city of Frisco in Тexas - USA. One of the largest outdoor art museums in the United States, with a specific focus on murals. The client
USA Infrastructure Investments is bringing the world’s top muralist into a 1-acre park surrounded by walls of different dimensions for the entire world to visit and enjoy.Challenge ➞ Our goal was to create the branding part along with the architectural solution. We developed the project by stages. The First Stage was all about developing the branding concept. The Second Stage was creating the park. This stage was made by our in-house team of architects. The Third Stage was the adaptation of branding in the park',s environment. After these essential stages were complete it was paramount to finish the whole project with different creative ideas that involved the work of both of our teams: architecture &, branding.
Concept ➞ This is a place where art and recreation meet. It’s a mural art gallery inside a park and also, a park inside the gallery. It is not formal like a museum but not too liberating like an open-air concert event. The tone we wanted to give is modern and welcoming. It intrigues viewers and feeds their curiosity and wonder.
Awards ➞ Art Directors Club of Europe (Nomination), Art Directors Club of Ukraine (Silver Award),
