Some details
Branding and website for Lviv region.
Brief
Tasks: Create an attractive image for tourists and investors.
Come up with a strategy of unity and motivation for the citizens of Lviv region
Target audience: Tourists, Investors, Citizens of Lviv region
Collection and analysis of information
Deep interviews with
Governor of Lviv region staff, region residents, experts in history, graphics, heraldry, and media.Quantitative surveys, SWOT analysis.
Statistical and demographic data processing.
Analysis of ornaments and graphics in folk art, typography, and heraldry.
Searching for insights in historical, geographical and ethnic sources.
Strategy development
Based on research, conclusions, and insights, strategy options have been worked out and tested.
Visual communication
Based on research, conclusions, and insights, identity options were developed and target audience testing was conducted.
