Nomi Health: HAPPY Design Branding project at Qualified.One

Nomi Health by HAPPY Design

Some details

Service of comfortable interaction between the patient, his/her family, doctor, employer, and insurance company to solve financial and insurance issues.

Brief

Problems: The US market lacks a handy digital patient-physician interaction tool that provides an opportunity to settle financial and insurance issues between the insurance company, employer and employee, and his or her

family.

Task: To create an interface that will simplify the solution of financial and insurance issues and optimize the interaction between the patient, his or her family, physician, employer, and insurance company in the simplest and most convenient way.

Target audience: Employees of large companies, claiming insurance compensation, and their families, Employers, Other US residents who need medical care.

Research

Tasks: To understand the users of our product, how they think, what affects their decisions, and what issues our product can fix.

Conduct interviews with the target audience through videoconferencing from the US.

Visualization (draft UI design)

Task: To create a draft visualization for iterative product testing and further to design a good user experience for users.

Prototyping

Task: Design prototypes for further validation to identify and eliminate potential issues with the product at a design stage.

Validation and improvement 

Task: Identify positives and negatives in product engagement,

to improve the user experience when interacting with the interface

 Development of visual part of web application

Task: To create a modern visual representation with wow effects, taking into consideration the seriousness of the medical field.

Because the new way of serving patients and doctors is based on machine learning, the updated experience had to be made easy and interesting for users to use and learn.

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