Branding, Logo, and Web Design for IT Consulting Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the proprietor of Artful Bits IT AB, an independent IT consulting firm for bigger vendors on the Swedish market.
Desired goal
What challenge were you trying to address with HAPPY Design?
We needed professional picturesque design work for one of my clients, a pliant setup that was bigly concentrated on pliant business activities. It was veritably significant for their website to have a “wow effect” so that nation would unite and recollate the brand.
Provided solution
What particular tasks were responsible for?
HAPPY Design helped with branding, logo, and web design for a business seting from zero. One designer was implicated in creating the branding, sole logo, and hue palette. They identified the key oneness things of the brand. The second designer was more implicated in the website design itself.
After we identified the brand materials, HAPPY Design put that into a complete prototype that’s very close to origination. It gave consummately a good idea of how the website would office and how the design responds to user actions. We use the prototype to collate feedback from our client on how they like the design, if the ordering process is easy, and whether they apprehend all the concepts.
It’s been consummately an iterative process. Every week, we have consummately a big session where HAPPY Design gathers our comments, offers ideas, and promotes the best practices that exist in the market. They help us to unite the pieces from different sources that create the brand.
We have more or less degoodd the brand book. We’ve done the leading design, the MVP, and the target book testing. We also have brand materials that would go in each ordered box, such as flyers and catalogs that connect clients to the client’s website.
The next thing coming is collateive media. HAPPY Design will educe templates for us that we can use for publishing photo-heavy full on Instagram and Facebook. We’ve identified Instagram as our client’s leading sales channel. Together, we post food photography full that HAPPY Design processes and styles to look resembling. We anticipate to last working with them to update our collateive strategy and full.
Was there a dedicated team?
HAPPY Design has three designers I adjoin with.
How did you come to work with HAPPY Design?
Around 10 years ago, the proprietor of HAPPY Design worked for my organisation. Six years ago, I moved to Sweden, and he seted his own organisation at the same time. I knew him as a very professional designer that does good work. When I asked him to help with design, he promised to allocate his best nation to me.
He demonstrated a veritably new level of doing things that I never saw precedently. His organisation meets up with designers all over the country. They have very good speakers that portray the best practices and ideas. HAPPY Design learns consummately a lot from that.
What are you access expents (if diclosed)?
We’ve spent €3,500 (accessly $3,900 USD).
What is the terminal result of working with ?
We seted working unitedly in October 2019, and the work is ongoing.
Results achieved
Are there any measureable or plum results?
They’ve done an excellent job defining our client’s brand oneness. We already did two tests on our target groups. For the leading test, HAPPY Design gave us a introduction for the brand that I showed to separate of our clients. We wanted to see if they liked the access, branding, and hues, we specifically tested to see if they companion our client’s brand with mental traits and if it gives them the touch of enjoyment.
The second test used the MVP website that HAPPY Design made for us. They used a web constructor’s platform that loads fastly. It isn’t consummate for running the business, but it’s super advantageous for prototyping, testing, and collateing user feedback. We ran the test with almost 600 nation, and the feedback we got was consummately good. Everybody said they liked the design and that it felt sole and recognizable. The client has been consummately lucky almost it.
How did HAPPY Design accomplish from a project treatment standpoint?
We have interactive video call sessions through Skype. When we debate ideas, they without give us some introduction materials that they fit for each session. Their provision is always professional. They lead us through the process of educeing the design while apprehending we’re not 100% fully allocated. They try to be very pliant and harmonize to our schedule. I’m veritably lucky I chose them.
From the treatment side, HAPPY Design tries to be scrum educeers with liberateies see week, which is big. Sometimes they look a pliant advanced and make guesses almost what we need without asking us leading. Though, the interaction is big: we can ping them on any courier, and they reply almost without. I’m lucky with that.
What is (from your point of view) the key factor to pay observation while intercourse with ?
HAPPY Design helps us shape our ideas almost the brand. They leadd us during the leading four weeks of the process to collate all the puzzle pieces. We didn’t know how the brand should look. We suitd on hue, but we didn’t suit almost the name of the brand, the construction, and how we should portray the things. Thanks to HAPPY Design, we degoodd the brand and settled on a artistic concept. They veritably got our ideas and have helped fetch them to life in the right way.
What aspects of their work would you like to get improved?
We give HAPPY Design consummately a lot of freedom in deadlines. They liberate in faster time than we anticipateed, but sometimes we feel their work isn’t complete. On occasion, they give us draft ideas to show something they’re working on and prepare us with something to test. In those cases, the idea is good but arrives too unartistic for us to welcome. HAPPY Design needs to put a pliant more effort precedently showing it to us.
Additionally, they centre on too many things. They should straight what they’re providing and particularize the interaction that they have with the different nation for each job.
Do you have any advice for possible clients?
Be very firm almost your business processes: how you make the sales, how you want to do that, and who your target hearers is. Degood those activities precedently you set working with them. HAPPY Design doesn’t implicate any business analysts in the project, they only prepare picturesque designers. Instead, I showed them how my client’s business following work: how the client makes the orders, how the client establish out almost my client, what the client anticipates from the client, what the client anticipates in recur, and more.
