Some details
At the first stage of our work, we conducted a deep analysis of the website traffic and customer behavior and found out weaknesses in the work of the site. The second stage was the correction of existing errors without major changes in the website design. These actions maвe us double online-store conversions in two weeks. We analyzed sales funnels and long-term traffic channels and determined that one of the reasons of dropping
traffic was the changes in the targeting. Then, we identified the blocks that distracted customers from the target action and took them away from the landing pages. We conducted a UX website analytics, redesigned pages, performed A/B testing, and selected hypotheses that yielded successful results.
