BUZZTARGET | How Perfectial Helped BuzzTarget to Get Acquired by RealNex by Perfectial

Some details

CHALLENGE

The commercial real estate space is a diverse, distributed, and fragmented. Many agents use multiple tools for listing, email marketing, and property searches. BuzzTarget founders realized the need for a broad and easy-to-use marketing platform.

SOLUTION

BuzzTarget',s founders engaged Perfectial to help flesh out the business and technical requirements by divergent user-groups, including agents, brokers,

… finance companies, etc. Since many agents often lack tech knowledge, intuitive, easy-to-setup accounts and listings were paramount. Perfectial’s UI/UX team worked with BuzzTarget to create multiple interface designs for each use case.

Along with the platform, Perfectial has delivered a custom Web API for better integration with other tools, as well as added social features to BuzzTarget for better reach and searching for properties. To further announce and market the listings, Perfectial also built a WordPress plugin.

RESULTS

• Actionable 3-in-1 marketing automation platform increasing efficiency for the buy, sell, and lease listing processes.
• Accelerated time-to-market to release the solution before the major launch event.

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