LinkedIn Lead Generation for Podcast booking service by Respect.Studio

Some details

Client

The client is an owner of Podcast Booking company that connects business people who want to empower their personal branding with various podcasters, providing both with a high-quality support. There are 2 main services they deliver:

• Help business people to appear on a popular podcast as a guest.
• Help podcast owners to find respectable guests to appear on their podcast.

Considering the rapid

… growth of podcasts as a medium, these services are extremely useful in a B2B environment, which couldn’t do but influence how the Lead Generation campaign went.

Challenge

The client has contacted us with a need to generate qualified leads for his services. Considering the popularity of B2B podcasts, it was obvious that their target audience is present on LinkedIn.

Our Client tried to contact people by himself and even had some success. However, it was an extremely time-consuming and unscalable process. That is why he made a reasonable decision to use our LinkedIn Lead Generation service.

Outreach

We were looking for relevant connections daily, sending dozens of personalized invitations. After 3 weeks we had a couple of thousands of requests that converted into 600+ MQL connections.It was a considerable database for us to continue working with.  

Considering the fact we had quite a vague buyer persona, we needed to use additional filters in order to make our search more precise.

Results

Our Podcast Lead Generation campaign resulted in 173 hot leads who either asked for more details or were interested in further communication.