Some details
For Pure Vitamins we decided to apply conversational interface approach in order to make the customer journey more interactive.
Telling a brand story breaks up when the user comes to the typical check out mechanics.
After the market research, we decided that we want to keep the story talking through each step of the user journey on a website, not just on the main page.
Here we have
Check out the complete case study here: https://heysaga.com/pure/