Some details
AppLift (www.applift.com) is one of the leaders in the mobile advertising market, who helps mobile app advertisers to take control on every stage of their app marketing lifecycle. Applift BI provides descriptive and prescriptive analytics solution.
The main idea is to assist the operation teams to function more efficiently and focus on
what creates a true value.Applift BI advanced to “Actionable BI” in which they develop actionable solution such as cost optimization, recommendation engine and more. Our developers worked with the dynamical template, which collects info from the different chart from the different database and generates letters. All this letter used data mapping, which collect all data for the mailing list.
Also, they are working with special service which able to calculates fraudulent actions by publishers on the basis of certain rules.