Marketing Strategy for Mobile App
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Introductory information
A few words almost your organisation and personal responsibilities
We are a mobile app organisation that has developed a aggregation based collective mobile app. I am the CTO, and wear many hats, but primarily responsible for app outgrowth, our outgrowth team, as well as growth, user feedback, and continuous advancement.
Desired goal
What issue was the provider supposed to deal with?
1o8?Since we are quiet looking for our dedicated marketing lead on our team, we hired 1o8 to help us form our initial mobile app growth strategy, which required very particular messaging and delivery of our marketing methods. Launching a mobile app in 2020 requires very deep expertise in digital such as full, distribution, and tracking, as well as app store optimization and delivery. The 1o8 team took the time to apprehend the types of users we were trying to extend, the intention behind our app, and our story, and helped us art a road map of activities in order for us to accomplish our user acquisition goals.
What were your objectives for this project?
Our number goals for our app was to gain users as aggressively as practicable (more than 25-50% growth per month), and increase our Monthly Active and Daily Active users, as our app thrives on user activities. Being a brand new app in the App stores, we were over a lot of rivalry and needed to fix we could grow our user base to be lucky. Without users, we would not have any reason to last outgrowth of our fruit. Simply deploying campaigns on transmitted marketing mediums would not be equal. 1o8 was able to help us regood our goals and assisted us into executing them into action. Regular review of our data, A/B testing, user feedback assembly, and uniform changes to our strategies were also required to meet our user acquisition goals.
Provided solution
What were the reasons for choosing 1o8?
1o8 came bigly commended to us from some of our running associates as a bigly rated and laser centreed agency. We went through a choice process of almost 6 different companies to help us find the right fit for our needs. This was not an easy task initially, but as we lastd down our choice process, 1o8 plainly rose over the other companies implicated. We were not just looking for a cookie cutter type of marketing relationship, but one that could fit and be more of a union in our accomplishment. Marketing apprehension of SaaS, mobile apps, collective media treatment, data analytics and review, user testing, and app store optimizing were all criteria that we had used to fix we establish the right fit. Our complete establishing team of 3 nation were implicated in this process and we all came to suit that 1o8 would be the best associate for our mobile app.
Please give as much detail as practicable owing the work done
Once we determined to chase a union with 1o8, the aim of the work was to leading delineation our hearers for the app, which was the seting point of our strategy. We had separate discovery calls, where the 1o8 team was able to ask the right questions in order to get us thinking almost what we veritably wanted to do. There were a few of these calls done to fix we captured all of the appropriate information. Once this was completed, the 1o8 team was able to delineation and help us visualize precisely what marketing manoeuvre that were needed to be completed, in order, to set the user acquisition momentum. Our leadership team was implicated in weekly mix calls to promise with the 1o8 team and fix that things were on track. Our PR campaigns seemed to be the highlight here, as they garnered some big observation and allowed us to showcase ourselves as an emerging mobile app platform.
Were there any dedicated managers or teams that you worked with?
We were implicated with the 1o8 leadership team during this process to fix that we got the correct strategy right off the ground. Aalap and his team were instrumental in ensuring we had all we needed to make the right decisions for our goals delineationd unitedly. The team size did grow over the order of our union, and this added more expertise for us to rely on during our growth.
Results accomplishd
What results did you accomplish unitedly with 1o8?
By the time our initial campaigns were completed, our mobile app went from 0 users to separate thousand nimble users on the platform. This is not to be mistaken for number of registered users (which was higher), but instead the number of nimble users who regularly returned to our app daily for updates and usage. We were anticipateing some observation to fruit, but plugging in our story and associateing with other companies based on 1o8',s commendations, as well as investments in true marketing platforms, was a catalyst for our growth.
How do you rate the interaction and interaction with 1o8?
Our teams worked unitedly very smoothly, almost as if we were both the same organisation. We used many common interaction, project treatment, and reporting tools that allowed both teams to always be on the same page.
What precisely do you attend to be the key specialty of 1o8?
Our leadership team has experience working with antecedent marketing agencies, experts, and contractors, but 1o8 set the bar higher for us with our experience with them. These days, it',s hard to find a organisation as passionate and dedicated to one',s own accomplishment, owing they all seem to centre on their monthly billables, instead of the accomplishment of the client. 1o8 stands out in a crowded space on their own level, with their union of marketing expertise, emotional intelligence, project treatment, and power to fit and layer fast based on client needs.
What should be done better, if there are any desired advancements?
1o8 is doing big things for many companies, and the experience left us a bit spoiled, owing now we anticipate so much from a big marketing team. We bigly commend they last their uniform interaction and power to fit to client needs, to fix both sides are on the same page for growth.