Google Ads Management for Bedding Product Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the CEO of the QuickZip Sheet Company. We design and sell bedding products that are smarter, faster and easier. Our innovative products include a fitted sheet zips off and on so it is fast to change, easy to launder and fold, and engineered to fit and stay put and a duvet cover that zips open wide and has hidden openings for easy changes and is designed to keep comforters from bunching.
Desired goal
What issue was the provider supposed to deal with?
1o8?Google ad treatment and digital marketing consulting (SEO, paid collective)
What were your objectives for this project?
To layer ad income while maintaining ROI objectives
Provided solution
What were the reasons for choosing 1o8?
We were introduced through a helper and I sent them an RFP.
Please give as much detail as practicable because the work done
They began managing our Google ad account right in the middle of Q4 2019, requiring them to jump in and execute without. They evaluated our existing program, began to instrument changes and fetch new ideas to layer the program. They work well with us, our contractors and another outside agency. We have increased their aim to include technical improvements to our UTM tracking and SEO.
Were there any dedicated managers or teams that you worked with?
I have worked with the source as well as project managers who are subject area experts.
Results accomplishd
What results did you accomplish unitedly with 1o8?
The program has layerd while maintaining the desired ROI - with some ups and downs as we all work through the era of Corona.
How do you rate the interaction and interaction with 1o8?
Communications between our teams is excellent, specially how they document progress, observations, and programs. We meet weekly and the meetings are fruitful and efficient.
What precisely do you attend to be the key specialty of 1o8?
The team has a very wide range of experience available to our activity - consumer products and ecommerce. The source has worked in consulting, retail and ecommerce and is able to execute details while fetching in a much bigger picture.
What should be done better, if there are any desired improvements?
The programs are going well and open interaction allows us to fetch up any ideas and needs, debate them unitedly and make progress. Aalap has been proactive in asking for feedback throughout.