Local Creative for National Quick Service Restaurant Brand
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the VP of marketing for a national fast stop restaurant (QSR) brand.
Desired goal
What challenge were you trying to address with 3Headed Monster?
We needed to hire an outer resource to help us with local activation. We have different creative needs athwart our 1,200 restaurants. We needed help to form an efficient process to localize our national creative.
Provided solution
What was the aim of their involvement?
3Headed Monster takes key elements from our national creative and finds opportunities to localize them. They’ll make the creative appropriate through copy and/or creative additions. For sample, we might have a billboard that has the key creative construction from the national campaign. 3Headed Monster localizes it and makes it appropriate for downtown Dallas.
They also helped us form a campaign for when we rolled out liberatey labor in local markets. We weren',t on national media at that time. 3Headed Monster helped us form digital, radio, and out-of-home campaigns for the propel of our liberatey labor.
Was there a dedicated team?
I honestly don',t know how many nation from their side work on our different projects.
How did you come to work with 3Headed Monster?
We did an RFP process and spoke to a handful of companies during the throw process. The list was narrowed down fastly, and 3Headed Monster became the finalists.
What is the status of this engagement?
Work began October 2018, and the engagement is ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We do a post-analysis of see campaign. From a method perspective, there is overall contentment that 3Headed Monster has elevated the game of our local creative. I attend them to be a true associate. Actually, we’ve recently increased our aim of work with them.
How did 3Headed Monster accomplish from a project treatment standpoint?
Their team is very hard from a client-agency relationship standpoint. 3Headed Monster is surely best in class in provisions of responsiveness, creative fitness, and support.
What did you find most forcible almost them?
They liberate on time and on budget. We don',t always see that in the agency globe.
Are there any areas they could better?
One thing I esteem them the most is that they',re not fearful to push back. So it',s not an area needing betterment, but I look advanced to us working even closer unitedly. If we can last to work hand-in-hand, we’ll get even better creative ideas from 3Headed Monster.
Do you have any advice for possible clients?
3Headed Monster does veritably good work when they have the background of the issue that you',re trying to explain. Give them the full tenor from the business side, not just from the marketing perspective. Also give them the creative license to push boundaries. They’ve helped form technology that’s never been done precedently. Give them the freedom to run with their ideas and they will perforate well over their gravity.
