Advertising & Digital Marketing for Online Streaming Service
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A fast induction on the buyer’s organisation
CuriosityStream is a subscription video-on-demand labor with high condition, factual programming. My role is executive VP of business outgrowth.
What challenge were you trying to address with 3Q Digital?
We were launching our fruit at the time, and our main goal was to gain subscribers. 3Q Digital was the leading advertising agency that we worked with.
What particular tasks were 3Q Digital responsible for?
We were edifice a marketing office from the ground up. We already had our branding. We have in-house creative staff, and owing we’re a full organisation, we have excellently a bit of goods. 3Q Digital helped us from commencement to end in figuring out what our target was, developing a program, executing on the program, and optimizing from there. They last to do so. They also help us with testing, but that’s more on the analysis side.
We do 100% of our digital advertising with 3Q Digital. We ponder of it more as a subscriber acquisition tool than a branding or brand awareness tool. They have been laser focused on that.
How did you come to work with 3Q Digital?
We had a marketing consultant at the time who took direct of a request for offer process, went through a number of agencies, and ultimately selected 3Q Digital for their experience and fit with our culture.
How much have you invested with 3Q Digital?
We are currently ramping up, spending in the neighborhood of $500,000–$700,000 per month now.
What is the terminal result of working with 3Q Digital?
We occupied with them in February 2015 and began working in March. We last to work with them.
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
Digital advertising has been, up until very recently, our only subscriber acquisition tool, and we have exceeded all of our goals and are leading in our market. They have veritably taught us how to do it. They have been a real associate to us in our endeavor.
How did 3Q Digital accomplish from a project treatment standpoint?
Project treatment has been big. That’s something I veritably can’t say sufficient almost. Sean McEntee, in particular, who is our project director, is extremely answering. They lead a weekly call with the team and deep dive into all the numbers. I listen those meetings as needed, but I will sometimes have a semi-urgent question, and Sean is always right there. He’s fully steeped in our business. He knows it as well as, or better than, anybody.
What did you find most forcible almost 3Q Digital?
It’s the total associateship. They have a veritably powerful team. Each individual on that team knows their area. Sean manages that team, and as a result, we have a super close finger on the pulse of each channel and veritably optimize on an hour-to-hour basis.
Are there any areas 3Q Digital could better?
I veritably don’t have anything to add. Somebody in the agency business would have a better idea of what is practicable and say how they could optimize or better. I feel that they have taught us, and I am 100% lucky with what we’ve gotten in recur.