Video Strategy & Production for Conference
Below is a modified version of the review: confidential info excluded, essential facts kept.
Introductory information
A few words about your organisation and personal responsibilities
The organisation I was running at the time of working with 5:00 was a digital publication and online community for leaders of associations. I served as the Director of the organization.
Desired goal
What issue was the provider supposed to deal with?
5:00 Films &, Media?5:00 helped with the video strategy and editing around a virtual conference we hosted.
What were your objectives for this project?
- Increase attendance to the conference.
- Increase enthusiasm and active participation in the event.
- Improve the quality of video sessions.
Provided solution
What were the reasons for choosing 5:00 Films & Media?
We found them! Tim Parsons of 5:00 was writing into the online forum of one of our virtual conferences, and his comments were really thought-provoking. I got in touch and it initiated a series of dicsussions that were so positive and idea rich.
I am a fan of the complete 5:00 team, but my interactions were mostly with Tim and he',s an incredible guy to work with. Beyond what you would expect, he is a motivator and supporter. He comes with active ideas all the time and he',s a connector (of thoughts and people) by nature so he brings a dynamism into the projects he is running.
Describe the video(s) and the process in detail.
5:00 took care of the session videos, the marketing videos leading up to the event, and a complete proposed strategy around getting video engagement from attendees DURING the event.
What was your vendors', project management or feedback process?
It was over a year ago so I don',t remember in wonderful detail. We (my team) had to collect video content from a lot of different places, and so we in fact wound up being late to deliver the assets to 5:00. I suspect we derailed their processes as a result, so likely I wouldn',t be able to give an accurate answer to this anyway. I can say for sure that I remember being impressed with how Tim laid all out at the beginning.
Results achieved
What results did you come to together with 5:00 Films & Media?
A streamlined video production process and improved quality of output that remained consistent, a successful marketing campaign that brought excited attendees to the conference, a new go-to person (Tim!) when I need fresh ideas and enthusiasm.
How do you rate the interaction and interaction with 5:00 Films & Media?
I answered this above. We were late to deliver assets, which was on us. 5:00 was also giving us a really good deal on the project because they were a sponsor of the event, so they were fitting us into their packed schedule.
What exactly do you consider to be the key specialty of 5:00 Films & Media?
The investment in relationships.
What should be done better, if there are any desired improvements?
After the project was over, we met with 5:00 and had a debrief where we all shared areas for improvement. What I really liked was that 5:00 came to the dicsussion with a ton of ideas of how the video assets we were handing over to them could be improved. This dicsussion, but really the complete process, forever upped our game.
