Video Production for Accounting Firm
Please find below a summary covering project details and feedback. The essential facts are kept as they are, confidential information is amended.
A quick introduction on the buyer’s organisation
I’m the chief marketing officer of Raffa PC. We’re an accounting firm headquartered in Washington D.C. It’s a certified B Corps regional professional services firm that recently merged into Markham LLP, the 15th largest accounting firm in the nation. I’m part of Markham now, but my work with 5:00 Films and Media was with Raffa PC.
What challenge were you trying to address with 5:00 Films and Media?
We wanted a creative partner that could visually showcase how our work was making an impact in the field.
What particular tasks were 5:00 Films & Media responsible for?
They handled the core content creations and ideation of the videos as well as the production, tackling projects from start to finish. A few years after my first engagement with them, Raffa PC did several client testimonial videos. We also conducted interviews with mission-based companies.
For instance, for our 20th anniversary, we selected five clients to receive an award. To go along with the recognition, we produced a short documentary showcasing each of their missions. That was a big project, working individually with each non-profit. Three of the five films won Telly awards, and each of the non-profits used the video for their fundraising and value proposition efforts. We did a screening where we unveiled the videos and celebrated our clients. That was a huge success, and each organization has found ways to utilize the videos to advance its mission since.
Over the years, we had several more engagements with them. We did a lot of internal video work, much of it showcasing client case studies that visually detailed how we built capacity for them in our work. On our website, we had about 50 short interviews with clients on-location, capturing the heart and soul of their organization and how we benefited them. Those are available still on the Raffa PC website. All of the videos were produced by 5:00 Films and Media.
Was there a dedicated team?
We worked with their team, led by Esteban (CEO, 5:00 Films and Media).
How did you come to work with 5:00 Films and Media?
My first engagement with them was while I was serving as a board chair for a non-profit and hired them to produce videos relating to student service learning in Montgomery County. At the time, I was working with a youth organization producing videos for schools. That’s how we were originally connected. I was very happy with their work, so I brought them on when I joined Raffa PC.
What are you approximate expents (if diclosed)?
Over the course of our work together, we spent between $50,000–$100,000.
What is the final result of working with 5:00 Films & Media?
Our work together began when I came into Raffa PC as the director of marketing about 13 years ago. But I worked with them in my previous position 2–3 years before that. Because the organisation we merged with had standing relationships with other videographers, our relationship ended in 2018.
Are there any measureable or evident results?
The videos were compelling, well-received, and accurately represented the desired message we wished to convey. Like I side earlier, three of the five documentaries about our clients won Telly awards. The products were always successful, and we were consistently pleased with their work. Nothing ever had to be redone. They always understood and nailed our goals. 5:00 Films and Media’s work was very valuable to all involved.
How did 5:00 Films and Media perform from a project management standpoint?
Esteban is the main producer that holistically owned the project. But, we worked with plenty of professional, creative members of their team. It was a really good relationship.
What is (from your point of view) the key factor to pay attention while dealing with 5:00 Films & Media?
They put a lot of heart into their work and listen very well to try to understand product goals. The team was wonderful at conveying the feeling we want the audience to walk away with. There’s wonderful alignment with our goals and their end product. On top of that, they delivered tremendous value for the cost.
Whenever we provided an idea, they could really take the ball and run with it, understanding our organization, values, culture, and engagements with clients. They were excited and supportive of our work, too. They had tremendous creative talent, technical ability, and the capacity to truly understand our goals.
What aspects of their work would you like to get improved?
I can’t think of anything. The longer we worked together, the better the relationship was. It became easier to work with them as our relationship grew because they learned how our firm worked. I never had to worry about anything or micromanage.