About The Abundancy Content Marketing company in Chicago, United States
The Abundancy is now part of global creative powerhouse Leo Burnett. We're an incubator that helps brands get chosen. We help our partners predict consumer trends and behavior, respond with personalized content and experiences, increase value and performa
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Chicago
In 1935 Leo Burnett opened the doors to his agency with the belief that ’what helps people helps business.’
People – their wants needs motivations and dreams – remain at the center of everything we do today. And thanks to data and technology its possible to understand what matters to people better than ever before. By combining real-time human insights with the power of creativity Leo Burnett creates solutions that help people and business alike.
On the day when Leo Burnett formally retired as the head of his company at the age of 76 his valedictory address to his employees was a remarkable one.
His speech serves as a lodestar for the agency. The remarks have been enshrined as guiding principles of the company and continue to remind its employees toward good advertising practices and to produce work of Leos standards even today.
We build solutions that meet the needs of people — not just the media plan. Our capabilities cross experiences content services products technology and yes advertising.
Scroll to see our capabilities.
CEO Leo Burnett Group North America
Andrew is a proven industry leader and a digital innovator creating modern tools and capabilities for todays marketplace. He was formerly president of Starcom MediaVest Group where he worked with Leo Burnett on multiple campaigns and clients including Samsung and Nintendo. In 2011 after leaving SMG Andrew co-founded Abundant Venture Partners an incubator and investment firm focusing on improving the human condition by developing companies that improve human wellness performance and engagement.
Find Andrew on LinkedIn and Twitter.
Chief Creative Officer
Jordan likes to surround herself with ’a little bit of weird in stuff and people and experiences because Im hoping that those interesting inputs fuel more unexpected outputs.’ In other words Jordan finds inspiration everywhere. Before leading our creative department Jordan led both our Kelloggs and Kraft businesses and also helped create our new ’Chill’ platform for Coors Light. Prior to joining Leo Burnett Jordan was chief creative officer of TAXI responsible for the creative vision and product for the agencys English-language clients in Toronto Vancouver and Montreal.
Chief Marketing Officer
Katie brings nearly two decades of experience in digital media and content marketing to her role as CMO and helps advance the Leo Burnett brand and architect the teams and processes that will drive the agencys business growth. Previously Newman led the charge in building three marketing start-ups as CMO of The Abundancy Ardent and Transparent Media Partners. Katie worked at Leo Burnett twice before on blue-chip brands such as Allstate including its iconic ’Mayhem’ campaign.
CFO Leo Burnett North America
Anna Gomez oversees and directs the financial operations of all North American Leo Burnett Group agencies. She joined Leo Burnett in 2004 and has worked diligently to build a seamless and compliant operation for all of the agencys financial transactions. Collaborating with agencies across the network Anna has led the implementation of several new system and operational processes for Leo Burnett. Annas expertise and knowledge keeps Leo Burnett financially organized ensuring the agencys ability to generate powerful creative work. Prior to Leo Burnett Anna served as a financial manager at the Kellogg Company and has experience in a variety of company settings including manufacturing aviation and accounting.
Chief Inclusion Experience Officer
Long a high-profile member of Chicagos advertising industry in 2012 Renetta returned to the agency where she launched her career in the business.
As Chief Inclusion Experience Officer she plays a key role in ensuring that we retain attract and arm the best and brightest minds in business today. And she helps us live up to our goal of truly being a Best Place to Work. Renettas open-source management style and invitation to employees to follow their curiosities and contribute their ideas helps us keep people at the crux of every decision and discussion.
Chief Strategy Officer
Like the Internet Aki doesnt sleep. A Campaign magazines ’40-Over-40’ digital marketer Aki is one of those rare people who can go from 4 a.m. to midnight — and then wake up fresh and ready to go again. Thats why brands like Samsung Nissan Hilton Adidas Apple and Netflix have all relied on Aki. Our chief strategy officer Aki lives and works at the nexus of consumer culture and connected technologies. He applies a data-centric approach to build solutions that provide value for people. His work has been awarded by Cannes Effies AdFed and Google Creative Canvas. He has also taught the first e-Marketing curriculum at University of Minnesota for two years running.
They share one common goal: to get chosen by the people they seek to serve.
