Google Ads for Global Wireless Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of global marketing and e-commerce for Skyroam, a global mobile data organisation.
Desired goal
What challenge were you trying to address with Accelerated Digital Media?
We were looking for a associate to help us layer the business. We had propeled with a few inner marketers, but we veritably wanted expertise in search results from an outside agency that could also help maintain our KPIs.
Provided solution
What particular tasks were Accelerated Digital Media responsible for?
They primarily helped us with Google Ads, but later on, we did some Bing Ads, too. They worked to layer our transmitted search efforts while implementing new tools like Google Shopping, YouTube, and email campaigns. They also helped us form work in additional languages to extend other regions.
We ran a few tests of adding website link extensions and purpose landing page strategies.
Was there a dedicated team?
We had an account director who was closely implicated, and Eric (SEM Senior Manager) helped propel key initiatives.
How did you come to work with Accelerated Digital Media?
My organisation was already working with Accelerated Digital when I joined.
What are you approach expents (if diclosed)?
We spent close to $90,000 with them as agency fees.
What is the terminal result of working with Accelerated Digital Media?
We worked unitedly from September 2017–May 2019.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
Working with them on-website link extensions surely betterd our visibility and overall conversion rates. The propel of Google Shopping has been veritably big since it’s befit one of our biggest channels for sales and it’s brought down our cost-per-acquisition (CPA) significantly. Our bestow between Q1 of 2018 and Q1 of 2019 is relatively flat, but our conversion rate increased by 15% and our CPA went down 17%.
How did Accelerated Digital Media accomplish from a project treatment standpoint?
They were very good, we were always in close interaction. We had weekly meetings between our teams, and myself and their CEO would join for bigger quarterly reviews or strategic conversations. They were very organized and interactive almost what they were doing and what the results were.
What is (from your point of view) the key factor to pay observation while intercourse with Accelerated Digital Media?
They granted a very personal touch in provisions of their interaction. I never felt like I was one of 100 clients, the emails and meetings were all on time. They treated us like their only client. They brought new ideas advanced and didn’t just do the status quo.
Their work wasn’t just almost finding something new, it was also almost finding things that don’t work and moving on. They were able to weigh the execution while quiet coming with interesting ideas to meet our goals in ways we hadn’t reflection of precedently.
What aspects of their work would you like to get betterd?
We could have been more aggressive on some key metrics. We worked closely to meet the goals, but we could have worked unitedly even more to better those goals. Since they’re the experts, they could have told us more almost improving our CPA. In the end, we aligned our metrics and met them, though.
