About Alfalfa Studio Branding company in New York, United States
Rafael Esquer is Creative Director and CEO at Alfalfa New York. He received his BFA in graphic design from Art Center College of Design and has lived in Manhattan since 1996.
A native of the Sonora desert of Mexico Esquer established Alfalfa New York on November 1 (Day of the Dead) in order to emphasize its connection to the rich tradition of Mexican graphic arts.
Rafael Esquer at Alfalfa Studio in New York City
In 2004 Esquer opened Alfalfa Studio his own interdisciplinary design firm in SoHo. His design philosophy is ’make the idea clear and simple the design surprising and beautiful.’
Esquers clients at Alfalfa Studio have included the New York City Football Club the Houston Rockets the Robin Hood Foundation the Philip Johnson Glass House the Center for Architecture the New York Times Magazine Nike Bjork AIGA Tommy Boy Records Target Scholastic the City of New York and MTV.
2002 Bjork Cocoon. Client: Bjork
2002About the Designer 311
2003 Houston Rockets brand. Client: NBAs Houston Rockets
2003 Made in NY brand. Client: The City of New York
2006 Chavela Live at Carnegie Hall. Client: TommyBoy Records
2006 About the Designer Join us
2007 About the Designer design
2015 About the Designer NYCFC
Some of Esquers work is contained in the Library of Congress poster collection the Montreal Museum of Fine Arts the Poster Museum in Poland and the Olympic Museum in Switzerland.
Before opening Alfalfa Studio Esquer was Creative Director at Radical Media in New York where his groups work in communication design received the National Design Award in 2004 from the Cooper-Hewitt National Design Museum