About Alphabet Arm Design company in Boston, United States
We begin with a detailed conversation with you to help us establish the visual parameters for your particular project. We focus on your industry ideal demographic and desired visual direction.
The brainstorming begins in our secret design lab. We do research make word maps and lists sketch and drink a little coffee—okay a lot of coffee (thats our favorite part).
Next we put pen to paper and develop a range of unique distinctive concepts. Within the sketches well note plenty of ideas regarding type treatments and graphic elements to explore.
We take the best of our sketches and build them in a digital format revising and modifying the strongest concepts. We then present the initial round of logo treatments to you.
Lastly we help you choose a dynamic color palette to complement the final logo. As part of our logo design service we also build a master archive for your records and personal use.
Once the logo is complete we begin work creating a unique library of visual elements that speak with a complimentary voice. In other words we create a memorable brand language.
In the case of Xander amp; Cole being a vegan food truck we were inspired by vegetables themselves. The result was a alphabet of hand-cut potato stamps.
All artwork © 2020 Alphabet Arm Design