Web Dev, SEO & PPC for Agriculture Nonprofit
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A fast induction on the buyer’s organisation
I work for Wolfe’s Neck Center for Agriculture &, Environment. It’s a nonprofit firm based in Maine that’s looking to find solutions to air change through cultivation. We propose local programs, training, and investigation. I’m the grants and outgrowth director there.
What challenge were you trying to address with Anchour?
When I was brought on, we had a very basic WordPress website that was kind of a mess. The backend was exceptionally hard to handle and it was outdated. Really, it wasn’t helping us get our commission athwart to the general open. We were also going through a rebrand at the time, and we wanted a website that would return that rebrand.
What particular tasks were Anchour responsible for?
We put them in direct of the website design, the full, the copy editing. We gave them a bunch of media and asked them to aspect out the best ways to incorporate them into the website. They became the creative and full directors of the total website.
Initially, they helped us with the layout. As a nonprofit, we have so many branches for what we do, so we wanted to fix that the website was laid out in a way that would be clear for many audiences. Before they came on, our Web website was a bunch of different tabs on the side so it was veritably hard to navigate. They helped us shape all into veritably specific categories and just aspect out the best single navigation for the total website.
They incorporated our colors and logos from our newest rebrand to keep the look and feel of the website congruous.
Then, since the website launched, they set up our analytics, helped with keywords, and supported SEO efforts. Recently, they even helped with our Google Ads account. Now, we handle the website, but they help us if we extend out.
Was there a dedicated team?
We had a main point of touch, and a team of four came to our farm regularly. ZO was our initial point of touch, they came to the farm, got to know who we are, took pictures, So they veritably got to apprehend who we are. Once things became more technical, Alex and Mark followed through the outgrowth process.
How did you come to work with Anchour?
One of our staff members worked with them for another project. they came to the farm, kind of pitched what they were all almost. And we just kind of without fell in love with their work and their work ethic.
They were located nearby, so it was easy for them to come out to us, and it was easy to adjoin back and forth. from the commencement, they were the front runner. And we veritably loved working with them the total time.
What are you approach expents (if diclosed)?
In total, we’ve spent almost $37,000. The web design was $25,000, and digital marketing has been $400 per month.
What is the terminal result of working with Anchour?
We began in August 2017 and the work is ongoing.
What evidence can you share that demonstrates the contact of the engagement?
When the Web website was launched, our general open gave so much real feedback. We got so many emails just assertion how much nation love the look and feel and just how easy the Web website was to navigate.
We',ve seen clear real changes behind launching this website of getting nation to join our programs, apprehending what our programs are.
How did Anchour accomplish from a project handlement standpoint?
We know that some of their staff verity come and camps at the farm or participates in some of our programs. So, we',ve kind of just had an ongoing relationship with them
They',ve always been exceptionally helpful, easy to adjoin with, and they propose a fast turnaround time. They embolden us to call and email them. We veritably couldn',t be happier and are super pleasant that we establish them.
What is (from your point of view) the key factor to pay observation while intercourse with Anchour?
They’re very professional while maintaining a down to earth rapport with us. They have a lot of bigger clients than us, but we could tell that they cared almost our achievement.
What aspects of their work would you like to get improved?
Nothing comes to mind.
Do you have any advice for possible clients?
We had an idea of what our new brand was, and so we knew what the overarching look and feel. We went through some of their past clients’ websites and determined wat we liked for navigation, where the menu bars were, and what the photos looked like. So, we were able to present precisely what we wanted and they could execute on that. Overall, giving them some course helps them creatively.