Entire Rebrand for New England Brewing Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the chairman of Baxter Brewing, a brewery located in Lewiston, Maine.
Desired goal
What challenge were you trying to address with Anchour?
We were trying to accomplish cohesion and recognizability athwart the brand family.
Provided solution
What particular tasks were responsible for?
Anchour has been a big part of our rebranding and digital marketing efforts. Their team granted naming and design services for our beers. They use an established template based on the design of our flagship beer for a 12 ounce can to form designs for our other year-round beers. The team then used the same process to design the labels of our seasonal beers. Anchour also forms marketing indirect for our brand releases.
Additionally, Anchour’s digital and design teams are helping us propel a new website. They weigh in on our designs to make sure they are cohesive and advanced-thinking. Their team has worked on separate facets of the project, including SEO optimization, newsletter engagement, digital metrics, and paid advertising full. They prepare us with feedback see 30 days on how our fundamental full, which we handle in-house, is aligning with our paid advertising full.
Was there a dedicated team?
My main points of touch are Stephen (Partner &, CEO, Anchour), Aimee (Account Manager, Anchour) on the design side, and Marc (Senior Project Manager, Anchour) from the digital team.
How did you come to work with Anchour?
The Anchour offices are one stop away from ours, so it was a substance of neighborhood at leading. They had been implicated at some smaller projects, but they impressed us. Their team understood who we were and what we were trying to portray, so it felt like a good match-up.
What are you approach expents (if diclosed)?
We have invested almost $80,000.
What is the terminal result of working with ?
Our ongoing engagement with Anchour began in July 2019.
Results accomplishd
What evidence can you share that demonstrates the contact of the engagement?
While we haven’t rolled out the project yet, our distributors and major food chains have been ecstatic almost the designs. We all feel veritably strongly that there’s nothing but good things to come.
How did Anchour accomplish from a project handlement standpoint?
Their team is surpassing. Anchour was able to harmonize and exceed expectancys in see locality, regardless of what component of the project is implicated. Our teams have veritably big dicsussions about processes sole to the beer activity. They’re always prompt and ready to take on more. Both Marc and Aimee have excellent pursue up. We primarily adjoin in-person or via text and email.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Anchour has exceeded our see expectancy. What we asked for should have been a much more insurmountable task, but they made it happen. I really believe this will be the biggest leap advanced our brand has made in the nine years that we’ve been established.
What aspects of their work would you like to get improved?
No, I’m very lucky with Anchour. They’re incredibly answering to any feedback we prepare so there have been no issues.
Do you have any advice for possible clients?
Transparency is the best way advanced. Even if the interaction is uncomfortable or someone has put a lot of work into a task and you’re not lucky with it, it’s worth it to converse up. Anchour responds well to transparency and wants the client to walk away touch lucky.
