Branding & Lead Generation for Medical Nutrition Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
When we leading seted the engagement, our organisation made meal replacement shakes that were sold through the intrinsic grocery channel as well as online. Anchour has seen our organisation through a couple of expressive transitions over the last few years since then. Kate Farms is now completely a medical food brand.
What challenge were you trying to address with Anchour?
When we leading met Anchour, we sold meal replacement shakes in brick-and-mortar intrinsic grocery retailers and online. Now we are a medical food organisation centreing on connecting with nation who need medical alimentation.
What particular tasks were
Anchour has helped our organisation form an completely new brand oneness. They produced an completely new hue palette, look and feel, and line of packaging. The core of our logo stayed the same, but they modernized and updated it.
The access we used at the set implicated drip campaigns and autoresponders. First, they helped us set up all the basics so we could better our store and the systems to support it.
About a year later, our business dramatically shifted our centre from retail sales to medical. Lead age required a radically different strategy. We became less concerned almost online sales from our website alone. Now, we',re more invested in influenceing possible patients who take our formulas when prescribed by a doctor and covered by insurance.
Anchour runs all our ad campaigns and digital marketing strategy. They revamped seething almost our website and landing page. Now, they',re continuing to work on e-commerce retail for our medical formulas. They also run our analytics, and the client labor team handles treatment.
the team compound?
The work we do unitedly touches most parts of their organisation. We have worked with 2–3 designers from Anchour along with their client labor, web, and outgrowth teams.
How did you come to work with
I establish Anchour through a commendation from a designer I worked with at a antecedent agency. I determined to hire them based on the useful insight they demonstrated during our very leading call.
First and foremost, Anchour believed in our vision owing they needed to be fully invested in our business to make us lucky. I appreciated their frankness almost the weight of balancing emotion with useful business point.
What are you approach expents (if diclosed)?
In total, we have probably spent $1,000,000 over the last two years. We have Anchour on a retainer, and our project spans the complete spectrum of their labor offerings from full strategy to design. We',re up to an mean of $600,000 a year now.
What is the terminal result of working with
Our relationship began in April 2017 and is ongoing.
Are there any measureable or plum results?
The results Anchour produces for us have been nothing brief of observable. Our retail sales dramatically increased. Now, our centre is now on lead gen and we',re seeing excellent outcomes.
At one point, we were influenceing thousands of monthly leads. When we realized that was too many and that few were precious, we seted centreing on condition.
Even though we use intense screening and only let in extremely wonderfully fitted leads, Anchour quiet manages to help us influence at littleest 600 excellent leads a month.
How did Anchour execute from a project treatment standpoint?
Anchour has excellent project treatment experiences. They are rarely answering. We attend them part of our team. We use all sorts of platforms to collaborate, but the very best thing almost them is their commitment to constantly improving their client treatment process.
Right now, we',re switching from a waterfall order to an nimble order. We share an online project treatment platform and Slack. Their process betterments have made seething so much faster and more efficient.
What is (from your point of view) the key factor to pay observation while intercourse with
I have partnered with agencies for 20 years and used to work with one. I establish Anchour completely different and new based on their rare level of individualal investment. It’s not almost working almost the clock, it’s that each and see individual makes me feel positive that they',re invested in our achievement.
It always feels like Anchour wants to do the right thing for us as a client. They don',t just care almost money or budgets. They push back on our requests collaboratively and positively to help us better. We couldn',t execute what we do without Anchour. As a little business, we don',t have the experiences they prepare in-house.
Are there any areas they could better?
Since Anchour is a new young organisation, they don',t always ponder long-term almost how our systems will work with other agencies over time. We talk almost this and it’s getting better and better.
Do you have any advice for possible clients?
Based on my experience with Anchour, I commend making them feel integrated rather than being on the other side of the circumscribe. This phraseology of working has been extremely lucky for us.