Cambium Networks Digital Marketing
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
Our organisation is Cambium Networks. We are a B2B [business-to-business] manufacturer of wireless and broadband equipment.
What is your role and responsibilities?
I am the senior marketing and interactions director. My roles and responsibilities include managing the organisation brand, all outgoing interactions strategies such as email marketing, direct mail marketing, and advertising.
Desired goal
What was your goal for working with Architect?
The work with Architect is ongoing. They did some late projects with the prevailing goal of maintaining brand consistence and developing our brand to be recognizable within our marketplace with our audiences.
Provided solution
Please draw the aim of their work.
Their work is mainly digital and online marketing. They have also done advertising for us, creating print ads that were for magazines. They also help us create some aspects of our brand guideline documents.
What was your process for selecting Architect with which to work?
I’ve been with the organisation for almost six months, and they were the agency that was being utilized. So, I last to use them. They have been with our organisation for possibly less than a year. I ponder they began the engagement in August of 2013.
Can you prepare a ballpark dollar aspect for the size of the work that they’ve done for you?
Our project range is between $2,500 for little projects, like the creation of spec sheets, to up to $30,000 to $40,000, depending on the project aim.
Results achieved
Do you have any statistics or metrics to track advancement from the project?
I don’t have that information. A lot of the deliverables are created to support our fruits. It',s hard to know whether to attribute that to the creative side or to the developed fruit.
We are satisfied with their accomplishment. All the projects have been completed on time, and they have been completed within the requested aim and budget.
Is there anything sole almost them that veritably makes them rest out, compared to other companies?
The team is very collaborative with us as a associate. Also, I am able to pick up the phone and converse with any of the team members, and ask them questions, too.
Looking back on the work so far, is there any area that you ponder they could better upon or that you might do differently?
I’ve been working with them for such a brief time. I always ask them whether they have expertise in an area or labor. It would be nice to have portfolio section on their website where I can log in as a client to get a perception of their other work to help with my projects or invigorate ideas on our end. Something that is different from what is on the open website that would give clients a deeper perception of different projects would be mental.