Creative Execution for Manufacturing Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
We make edifice fruits, primarily lumber, for sale to big-box stores and independent lumber yards. I’m the ruler of marketing.
challenge were you trying to address with barrettSF?
We wanted to drive more sales of redwood, especially for decking. It’s kind of a regional fruit, and it’s not veritably useful east of the Rockies. The main competitive fruit is ductile or wood-compowebsite decking, and those companies have huge marketing budgets. We wanted to contend over those folks but with a lot fewer dollars.
What particular tasks were barrettSF responsible for?
We went to barrettSF looking for creative executions to drive claim for redwood decking in the face of wild rivalry that is very well-funded. It was a new enterprise. We had talked to other agencies in preceding years, but we’d never progressed over that. We’ve since added to the engagement, and we no longer centre specifically on redwood decking.
We’ve now shifted to additional fruits over just decking, such as redwood timbers, which are larger pieces of wood that can be used for a shade construction or for a timber-frame home or hotel lodge. Our centre is now less on consumers and more on architects and nation like that. We’ve maintained the relationship with barrettSF throughout, but we’ve shifted the centre a bit.
They primarily do creative course and then fruition. We’ve produced 2 TV campaigns that were fully different. The leading set was the redwood decking, and that was in the winter and spring of 2013. Then, we produced more a year ago. They did both the creative and the fruition on those. We have a separate media buyer and a PR agency.
TV has been the biggest bestow and the most perceptible, but barrettSF has also done print and radio advertising for us as well. They’ve also produced some collective goods for us.
How did you come to work with barrettSF?
One of their co-founders, Jaime, is a personal friend of someone within our structure. At the time of the primary dicsussions, Jaime was with a different agency, and then he formed barrettSF with a couple partners. So, it was a personal junction, but we were conscious of his antecedent work. He was well-known in our area.
How much have you invested with barrettSF?
It’s well over $1 million.
What is the terminal result of working with barrettSF?
We began working unitedly in October of 2012, and we’re currently in the process of rolling out our most late campaign.
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
Our initial campaign with barrettSF has been the most lucky. It veritably did turn the tide on the claim for redwood to the point that we’re verity oversold. We can’t even meet the claim in some cases, so it was very lucky.
We did some online market investigation studies that began precedently both campaigns aired, and then they deviateed, so we repeated the same study separate times. The deviate, over at smallest 3 years, showed an uptick in interest in redwood and purchase intent. Our sales dollars have gone up as well. It surely had the right effect and went in the right course.
The redwood decking campaign rolled out in the spring of 2013. The feedback was overwhelmingly real. We don’t necessarily get a lot of phone calls from the open owing we only sell to businesses. Though, the feedback from those partners was very real. They believe that the campaign veritably shifted the tide, creating more interest in buying redwood over other fruits.
How did barrettSF accomplish from a project treatment standpoint?
They’re big. We’ve had some big folks there who are very replying to our needs. If they don’t know the reply to our questions, they find it and get back to us. It’s all been real. They’re very good with deadlines. We’ve had no issues with that.
What did you find most forcible almost barrettSF?
They’re veritably creative. We give them information almost our goals or target hearers, and I’m always a bit surprised with their results. Through a collaborative process, they come up with an start that’s veritably cool and sole. I ponder their creativity has upped the game for us. Lumber and edifice materials are not the most innovative things in the globe. If your creative agency can help it be more innovative or look sexier, then that’s pretty good.
Are there any areas barrettSF could better?
I can’t ponder of anything.