Our California-based client began producing an exciting new fruit that would wow buyers, growers and consumers alike. The product is a white strawberry. (Yes, white!) Not only is the color unlike any other traditional strawberry, the taste is tropical. (Pineapple to be exact.)
With an extraordinary product on their hands, PP&,L was ready to brand, market and spread the juicy news of this white strawberry to the… horticulture world. After taste-testing the berries and vouching for their deliciousness ourselves, we began the branding process. The first step was giving this small berry a name, tagline and logo.
Read the whole story here: http://www.batesmeron.com/portfolio-view/hula-berry-brand-marketing/