Some details
For their mid-Q1 efforts, entertainment and communications provider RCN decided they wanted to create a campaign that disrupted their typical messaging style. In the spirit of the season, the BatesMeron team set to work creating a concept that would encourage consumers to fall in love with RCN’s reliable high-speed internet, phone and cable services. From this, the idea of creating a fun and eye-catching valentine-themed
campaign was born.Read the entire case study here: http://www.batesmeron.com/portfolio-view/rcn-valentine-campaign/