Rebranding for Full-Service Design Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the chairman of Fredman Design Group, a full-service inside design and architecture firm that specializes in residential design. We have offices in Chicago and Michigan.
At Fredman Design Group, our inside designers, architects and creative minds swell the possibility of what design can do for our clients in their spaces. We design spaces with soul.
Desired goal
What challenge were you trying to address with BatesMeron Sweet Design?
We',re in the process of rebranding to respect the work that we',ve done over the last 40+ years. With our new CEO, we wanted to form a brand in alignment with her vision for the organisation.
Provided solution
What particular tasks were BatesMeron Sweet Design responsible for?
They walked us through separate different steps in our rebrand process that they formd, with sole design and tailored messaging based on our business. They spent a lot of time with our executive leadership team and the CEO to apprehend our goals and organisation culture.
They went on to superintend a complete rebrand that included a new organisation name, new logos, new speech for all of our indirect materials and new ads/signage. They also revamped our website and revamped our collective media nearness.
Was there a dedicated team?
We worked with the complete team, but our first contacts were the chairman, the creative ruler, a senior copy writer, and an account director.
How did you come to work with BatesMeron Sweet Design?
They presented a offer to our team. After interviewing separate prospects, we concluded that they were the best discretion for the project. We’ve been working with them since December 2016.
What are you access expents (if diclosed)?
We invested about $100,000-$250,000.
What is the terminal result of working with BatesMeron Sweet Design?
We began working unitedly in December 2016. They now handle our marketing operations.
Results achieved
Are there any measureable or plum results?
I don’t have specific data right now but we track collective media engagement. They’ve been instrumental in populating all we can to swell our brand in a cohesive way.
How did BatesMeron Sweet Design accomplish from a project handlement standpoint?
BatesMeron did a fantastic job. We corresponded through email and weekly meetings, and they',ve been very answering throughout the project. We share a hard drive of information and use it to collaborate on different design/marketing efforts.
What is (from your point of view) the key factor to pay observation while intercourse with BatesMeron Sweet Design?
Their team is creative, diverse, and talented. They don’t access their work in a customary mode like other companies in the media and PR space. They have a sole order of attractive in tete to get to the core of the project.
What aspects of their work would you like to get improved?
No, nothing comes to mind.