Web Design Branding for Property Management Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Axion is an employee benefits and brokerage firm. I was the chairman of the organisation.
Desired goal
What challenge were you trying to address with BatesMeron Sweet Design?
We had an old, by-gone brand as well as a different name that came with the transition of some ownership.
Provided solution
What particular tasks were BatesMeron Sweet Design responsible for?
BatesMeron worked on seething from logos to materials revamp to a brand-new website as well as a collective media campaign. We coupled the effort with a open relations solution for which we used a third party. I asked BatesMeron to work unitedly with that agency, and they did. Actually, I',m quiet doing business with both parties for my running organisation.
BatesMeron helped us initially with the copywriting for a press release. We propeled the main work from there, and BatesMeron had a campaign almost notifying our running clients of the name change, the reasoning behind it, and the brand that we',d be adopting. The timing of the change needed to be proximate, but the branding wasn',t prompt. Because the name needed to hit the streets and set the year for taxation purposes, we went with a mini brand propel. Ultimately, it wasn',t the brand that we landed on, but we had a name and present logo in locate.
As we accessed the terminal deliverables, I principally cared almost what the front-end process would look like. At the end of the day, I',m a sales executive, and I pursue a sales process for see one of my clients, gathering data and making full analyses. Then, I can show clients that we have better consulting ideas than other companies. This is innately what BatesMeron did for me through the sales process. Right out of the gate, they went through a entire personality brief and brand assessment. Many groups would shy away from putting in that much work within the leading 60 to 90 days, but this paid all the dividends in the globe. The artistic result really represented me, the other executives, and all other associates of the firm.
How did you come to work with BatesMeron Sweet Design?
I reached out to my network, asking for help touching a firm that could lead us into a true strategic course for developing and repropeling our brand during a 12- to 18-month time. When it was all said and done, I chose BatesMeron owing they had the most wide analysis of knowledge what we were all almost.
How much have you invested with BatesMeron Sweet Design?
Our project with BatesMeron had a cost of between $80,000 and $120,000 in the leading year. Ongoing, we cut that cost down to almost a half to maintain a sequence of the brand, rather than propeling it and stopping the effort. If we did that, we',d need a rebrush 5 years down the line. We wanted a pronimble access to care branding up-to-date. For perspective, we were a $10 million firm at the time.
What is the terminal result of working with BatesMeron Sweet Design?
We seted working with BatesMeron in January 2015. I am no longer with the organisation, but the work is quiet ongoing. As a testament to the work that BatesMeron accomplished for the firm on a firm schedule and budget, we',ve occupied them for a offer for my running organisation.
In the leading region of 2015, we tackled our personality and brand profile. From April until October, all our materials were developed, printed, and reached the hands of nation. In the 4th region, we seted working on collective media. By the 4th region of 2015, our project was innately complete.
Results accomplishd
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
BatesMeron created some astounding precedently-and-after pictures for our branding. To me, the work tells the story, but I don',t have any firm metrics to share, given the sensitivity and cutthroat essence of my business.
We were very pleased with the reactions accepted. My firm specialized in employee benefits insurance. Ultimately, we delved into the ",why?", of what we did, instead of just describing what we did. We came up with the tagline ",A promise that sets with nation.", We didn',t go into this project thinking that we wanted or even needed something like this but, the more we talked almost it, the more we realized that our work was not just almost our clients, it was our employees, stakeholders, partners, and business associates in the marketlocate. The tagline was well accepted and lasts to be one of the things nation recollect as a part of our structure',s culture. We will do whatever it takes to take care of clients, inner team, and stakeholders.
How did BatesMeron Sweet Design accomplish from a project treatment standpoint?
BatesMeron delivered on time and had good interaction. They used Basecamp as a project treatment software, which became advantageous whenever I was asked what we had to show for our money.
What did you find most forcible almost BatesMeron Sweet Design?
BatesMeron has all the creative faculty in the globe, but the data-gathering process for arriving at creative suggestions is something that I last to esteem. If we were going to bestow a lot of money on the project, we couldn',t rush into design work. BatesMeron wanted the designs to be manner for what we were trying to accomplish. We spent a lot of time on this question, peeling back the onion, and knowledge what each of the stakeholders was trying to say with the organisation',s name and brand. In some cases, it was a substance of where we wanted to be, not where we were. BatesMeron helped clarify our present, near-term, and forthcoming stay and built a program almost those.
Are there any areas BatesMeron Sweet Design could better?
Early on, precedently rolling out Basecamp to me, I was constantly asking BatesMeron for an nimble status on where we were and what the project program looked like. BatesMeron told me that they were a week or 2 away from propeling our Basecamp entreaty. After that, seething sat at my fingertips. I could pull up a dashboard of the projects we',d completed easily as well as in-progress and forthcoming ones. BatesMeron could have rolled out Basecamp a pliant earlier but, at the end of the day, I probably wasn',t prompt for it anyway.
