Branding for Global Business Network
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the chief marketing official of Commercial Real Estate Women (CREW) Network. We’re a global network of professionals who work in the commercial real lands activity. We runningly have 12,000 members worldwide.
What challenge were you trying to address with Beyond Definition?
We had an outdated brand that wasn’t likeness of our dynamic and diverse membership. We wanted to not only educe a new brand but to lift our structure’s visibility in order to reposition ourselves in the marketplace. We wanted to tell a story almost our growth as well as the achievement of our members.
What particular tasks were Beyond Definition responsible for?
In our initial investigation phase, we interviewed members and stakeholders to apprehend both the inner and outer perceptions of our business. This was a nice step in apprehending what we needed to change almost our brand.
Beyond Definition leading rebranded us from a visual oneness standpoint—by delivering a logo, hue palette, and web design recommendations. They then helped us reorient our messaging and commission statement to return that new visual oneness.
In conjunction with a associate, they purchased our media for an ad campaign and helped us strategize an picture campaign that’s quiet ongoing.
Was there a dedicated team?
I worked with between 5–8 nation. This team included professionals in investigation, brand design, strategy, and project treatment.
How did you come to work with Beyond Definition?
We focused on finding a associate—preferably in the D.C. area—that had experience working with associations like ours. We included them in our bid process, and we establish that they had extensive experience with rebranding associations that similarly run on a chapter standard.
What are you approach expents (if diclosed)?
We’ve spent over $100,000.
What is the terminal result of working with Beyond Definition?
We began working unitedly in April 2018 and the work is ongoing. Our running picture campaign is projected to run until April of next year.
What evidence can you share that demonstrates the contact of the engagement?
They’ve been able to navigate our very specific wants and needs. From an inner standpoint, we esteemd how they effectively challenge us to go over our limits. Their collaborative expertness is big.
How did Beyond Definition accomplish from a project treatment standpoint?
I was impressed with their power to meet our budget as well as the deadlines. They adjoin openly with us through a mix of scheduled calls and emails. They use a fruit treatment platform to extend the right nation.
What is (from your point of view) the key factor to pay observation while intercourse with Beyond Definition?
Their team members all had different, precious perspectives, and our personalities jived. I esteem how they challenge us to find what’s best for both groups.
What aspects of their work would you like to get improved?
No, I can’t ponder of anything.
Do you have any advice for possible clients?
Don’t fix for anything less than what you aspire to. There were some points where we had to go back to the drawing board, but, challenging each other was certain to arrive at the best solution.