Some details
The ChallengeM.A.D. Furniture is an Asian based furniture manufacturer, with production assembly based in Southern China. Their fresh, innovative and contemporary furniture line is designed with the modern, urban dweller in mind.
Wanting to find a way to relate with their customers, M.A.D. Furniture sought to engage their 1,500 customers with a “behind the scenes” video of their manufacturing
facility through a unique email campaign.Bizop and M.A.D. Furniture came together to figure out how to incorporate all of these elements into one email campaign.
Our team tackled the issue by creating a custom email design, and managed development, implementation, and publishing. The newsletter consisted of A/B tested subject lines, an interactive GIF, and unique exclusive messaging to allow for better open and click-through rates.
As a result, this email marketing campaign successfully achieved a 35.5% open rate and a 9.9% click-through rate– which is 13% and 6% over the industry standard, respectively.
Readers enjoyed the personal touch of a “behind the scenes” concept– helping M.A.D. foster a sense of transparency with their readers.
