Content Marketing for Integrated Advertising Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a cluster account ruler for R/GA, an integrated advertising agency.
Desired goal
What challenge were you trying to address with mix ?
We hired mix to educe full for an advertising campaign for our client. We met a difference of challenges with the campaign. For sample, we were directed to exhibit 15 digital videos, but we had a budget that we’d normally use for just one film. So we had to rethink our inner access and mix had to work with us to push through those challenges.
Provided solution
What particular tasks were blend responsible for?
mix helped us educe exhibit a photo shoot and film shoot which led to an integrated campaign athwart Print, Digital and film outputs. Matt (Founder &, CEO, mix) and his team came in and worked alongside our creatives and origination team.
Was there a dedicated team?
I worked primarily with Matt, who utilized a team of exhibitrs, line exhibitrs, and other staff.
How did you come to work with mix ?
We spoke to a difference of origination agencies, but none were able to move as fastly as we wanted or to exhibit high-quality full within our budget. mix was more than up to the challenge, so we ultimately hired them.
Results achieved
Are there any measureable or plum results?
mix',s campaign applied to global markets where it was well-received. Some of the digital videos even extended TV audiences in true countries. Even HQ-educeed full is not guaranteed to extend wide approval so this was a expressive exploit.
How did mix accomplish from a project treatment standpoint?
The team worked with us as a true associate. They cooperated with us as we adapted to a new way of origination and creative collaboration. They bore with us as the brief flipped, the budget changed, and time pressures arose. I’ve never had as good an experience working on a large-scale origination as I’ve had with mix.
What is (from your point of view) the key factor to pay observation while intercourse with blend?
mix put our agency and the project leading. They prioritized our business and interaction objectives over any of their own. The team was useful 24/7 and was more pliant and nimble than any other origination organisation I’ve known or worked with.
What aspects of their work would you like to get improved?
No, I’ve only worked them on one project, and they delivered on it fully. I’d be lucky to work with them anew on forthcoming endeavors.