Some details
IGY worked with Blue Fountain Media to create a powerful online presence that portrayed IGY as a high-end lifestyle destination site. The new website needed to be a user-centric layout that enhanced content, focused on seamless navigation, all while creating a modern, user-friendly presence.
Blue Fountain Media provided:
- Core UX principles that become the foundation for the new website
- A premium
Results:
For users and prospects alike, there is finally a single, digital destination for all their yachting needs. It’s a new vision and a significant milestone for IGY, and a bold new step into the modern digital arena for the brand.