Some details
An NYSE-listed company generating over $2 billion in annual revenue, CDK Global provides end-to-end technology solutions for vehicle dealerships. From industry-leading Dealer Management Systems, to cutting-edge digital marketing and a range of other operational solutions, CDK is an industry leader.
After 40 years of expansion through mergers and acquisitions, CDK wanted a website that gave it a cohesive presence
worldwide. Leveraging Drupal 8 on Acquia, we set out to create “One CDK”, a global brand with a single unifying vision: Customer Connected. Dealer Driven.Blue Fountain Media provided:
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Adaptive navigation that changes by vehicle type
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Homepage solution finder to quickly guide prospects to the appropriate product
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Design + copy executing on major changes in visual and verbal identity
Result:
One international, unified, scalable website that reflects CDK’s range of offerings and commitment to its customers.