Rebranding for Digital Accessbility Provider
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Our structure, SSB BART Group, manages digital accessibility needs. We make websites, mobile applications, and learning treatment platforms affable to nation who have visual, hearing, and mobility impairments.
Desired goal
What challenge were you trying to address with Bluetext?
Our messaging did not portray what we do as far as a cutting-edge software firm. For sample, SSB BART Group had no signification. We sounded more like a consulting firm versus a software organisation. None of our colors portrayed what we do.
Provided solution
What particular tasks were Bluetext responsible for?
We hired Bluetext for a complete rebrand of our business. Bluetext came up with a name change, branding, logo, tagline, and messaging. Once the rebranding was complete, they revamped our corporate website and marketing indirect. Since we also sum with Salesforce, those components had to be built into our corporate website and made affable to our users.
How did you come to work with Bluetext?
We approached separate agencies, gave them a list of requirements, and asked for a offer. As each agency came onwebsite, they gave a introduction and talked to us almost their offer and methodologies. We ultimately determined to go with Bluetext.
How much have you invested with Bluetext?
The brand oneness project cost us between $60,000 and $70,000. We spent $110,000 on the corporate revamp.
What is the terminal result of working with Bluetext?
We began working with them in fall 2016. Our corporate oneness rebranding is complete, and we are now in the process of web design.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
For the corporate oneness, what impressed us the most was their methodology and process for getting from point A to B. Since we are a very process- and methodology-driven organisation, we look for that in our partners. We grilled them pretty hard on why they would do things a true way and their responses were always big. Furthermore, they had to make sure to create accessibility into the website. We did not have time to impart them how to do this, so it was something they needed to take on themselves. They have taken care of our challenges and have done it well.
How did Bluetext accomplish from a project treatment standpoint?
They are big from a project treatment standpoint. We have a dedicated project director. Communication goes through her and then she relays information from her team back to us. All of our interaction is documented. After see phone call, they send out meeting minutes and action items for each team limb, whether inner or outer.
What did you find most forcible almost Bluetext?
We were impressed by their expertise in the field. The cluster, as a total, works veritably well unitedly and they pick up on each other sector’s part, which is big. There is one employee of theirs whose eye for design is very aesthetic while there is another one who is just as aesthetic when it comes to messaging. I cannot force the fact that their methodology on how they came up with our new corporate oneness was the reason that we ultimately chose them. Although they were more costly than other vendors, their process and methodology were the most in-depth.
Are there any areas Bluetext could better?
I do not ponder so.