Some details
Services:
Brand story, website strategy, design and development
Problem:
Established in 1923, Liberty Station is San Diego’s town square, offering a thoughtful mix of shops, dining, and entertaining experiences but footfall was becoming an issue and needed to be addressed.
Insight:
In a hyper-connected urbanized world, San Diegans were looking for a way to authentically connect in communities
and spaces that bring together the things they care about.Solution:
We began with the goal to ingrain Liberty Station into the hearts and minds of San Diegans. To do this we created a brand story which positioned Liberty Station as San Diego’s town square—a hub that transformed a large city into a village, a place where people can collect memories and enjoy their community. We matched this with a lifestyle approach that could be compared with creative magazines, websites and popular social media that our audience was already consuming. Creative, emotive visuals were featured throughout the site to shine a light on the eateries, shops and art and health studios that make Liberty Station amazing.