Some details
Services:
Brand Identity / Website Strategy, Design and Development / Customer Journey Planning / Collateral Design
Problem:
Keystone, is a large evangelical church in Keller, Texas. Brand comprehension work showed they had been perceived as a ‘seeker-friendly’ organization while in fact they could also cater to a ‘Bible-based’ audience looking for a deeper level of faith. Together with Dunham+Company, the
church came to BLVR with a goal to engage more of the Keller population with the gospel’s message of hope and redemption.Insight:
Their organization is built on the mission to help bring life by leading people to the life-giver Himself, Jesus Christ.
Solution:
At BLVR, we believe the brand story and design should build on each other. So we took our starting point from Dunham+Company’s “Live It Unlocked” brand positioning. From there we created a modern, sophisticated Keystone wordmark that used a broken ",O", to symbolize breaking chains and living unlocked. This visual mnemonic became a powerful branding device utilized throughout the art direction across the entire customer journey - from signage, brand materials, gospel teachings, merchandise, and much more.