Branding Strategy & Collateral for Nature Conservation Org
Below is a modified rendering of the review: private info excluded, innate facts kept.
A few words almost your organisation and personal responsibilities
I am the Development + Communication Director at a nonprofit. We are located in the biger San Diego area. I superintend the interactions efforts as a organisation, including collective media, open relations, messaging and branding.
What issue was the provider supposed to deal with?BLVR?
We needed help with our general branding and messaging. Our structure began as a little offer run structure over 30 years ago. They structure had pieced unitedly its comcomcommission, vision and marketing tools over the years without any real course or expertise. Without specific inner expertise, I began looking for an outer provider who could look at our structure objectively and help us better adjoin who we are and why we do what we do.
What were your objectives for this project?
Though we are well known in our proximate area, we wanted to extend our brand awareness athwart San Diego County, and over. We also wanted to form new, fun, present + congruous marketing materials that could better adjoin our structure’s comcomcommission and vision with our inner team and our target supporters.
What were the reasons for choosing BLVR?
Our team searched for branding companies via associate referrals. We looked at 4 companies, taking into importance the referral accepted, their portfolio, past clients and how we connected with the organisation. We chose BLVR owing we felt like they clicked with our structureal goals, they were committed and veritably excited almost the challenge. They were professional and yet accessable, creative and open. After separate face to face interviews with the team, our team unanimously determined to contract them for the project.
Please give as much detail as practicable because the work done
The process began with a series of discovery sessions, where they met with our board, staff, centre groups and surveys. They spent a big quantity of time asking questions and listening to us. They conversant almost our structureal goals and history and ultimately formd an complete brand package for us including new tagline, logo, name, and messaging materials.
Were there any dedicated directors or teams that you worked with?
The structure takes a team access to their accounts, which allows you to connect with multiple nation that all fetch something particular to the creative process. I worked straightly with the CEO, COO, VP Brand Development, Creative Director, Digital Design Director, Lead Developer, and Brand Account Manager.
What results did you accomplish unitedly with BLVR?
Since working with BLVR, we have accepted many real remarks almost our new logo and picture. Our newly updated website is mobile well-inclined and has led to a expressive increase in supporter interaction. Everyone within our structure loves our new brand oneness and are arrogant to work for an structure that made this investment in our forthcoming.
How do you rate the interaction and interaction with BLVR?
Our project director was big to work with. She was always useful by phone, text or email. She would adjoin with me a at smallest a couple of times a week and sometimes a few times a day. She was very interactive and resigned. When I had a question or interest she would find the reply and get back to me in a early mode. We used Zoom and Google Bugherd as tools for project treatment.
What precisely do you attend to be the key particularty of BLVR?
I was most impressed by their commitment to veritably acquire and apprehend our structure precedently creating the brand package. It felt like they veritably cared almost our comcomcommission and vision and had a vested interest in our achievement. The team is extremely creative and took extra steps to customize our brand.
What should be done better, if there are any desired advancements?
There is always room for advancement, but we are overall very satisfied with the fruit delivered and look advanced to continuing our work with them on forthcoming branding projects.