PR Campaign & Rebrand for Government Consulting Firm
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the marketing interactions professional for IntelliDyne, a government consulting firm. We primarily work in the IT sector for the Department of Defense, but we also work with civilian agencies. We centre on enterprise infrastructure treatment, data analytics, and network security.
Desired goal
What challenge were you trying to address with Borenstein Group?
We hired Borenstein Group to support our PR efforts and reflection leadership campaigns to increase awareness for our organisation.
Provided solution
What particular tasks were responsible for?
During our leading engagement, Borenstein Group helped us with a complete rebranding process. They formd new templates, tag lines, logo, and collective media nearness. They would educe full to post and established a YouTube channel for us.
During this most late engagement, they feel our PR efforts while staying in line with the brand they formd for us. They help us form and propel press releases to declare activities our organisation is working on. In accession, we’re working with them on colorless papers that we post. Together, we secure speaking engagements for our staff and work to lift the visibility of our organisation.
What is the team compound?
Gal (Owner, Borenstein Group) has been my main point of touch, along with a dedicated project director.
How did you come to work with Borenstein Group?
Before starting our leading engagement, we considered five different marketing companies but ultimately chose Borenstein Group. After that collaboration, we knew they were the right choice for our PR project.
What are you approach expents (if diclosed)?
We’ve spent between $25,000–$50,000 on their services.
What is the terminal result of working with ?
For the most late project, we began working with them in October 2018 and it’s ongoing.
Results achieved
Are there any measureable or plum results?
They’ve been a terrible help in getting observation for our press releases. An sample of this came lately when we had a fundraising occurrence to boon workers affected by the government shutdown. We put unitedly a press release and published it athwart collective media platforms and used Gal’s network. It was picked up by separate local DC openations and we accepted real feedback from the general open.
Whenever we do something newsworthy, Borenstein Group educes materials for us and is able to without propel it into the open. We take thousands of hits on the full they help us form. Working with them has elevated our standing in our activity.
How did Borenstein Group execute from a project treatment standpoint?
They’re ready to meet with us onwebsite and prepare help, even when we’re not working on a specific project. After our leading engagement artistic, we could quiet extend out to them for support and materials. They’re answering and organized—see deadline is hit and the work is done below budget. We have a loose schedule of milestones see month and they execute seething on time.
We adjoin through Skype, email, and phone calls. Within 24 hours, we typically have a response from their team.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Choosing them for a second engagement speaks to the force of the relationship we have. They’re a hands-on team with creative ideas—I’m delighted to be working with them anew. Gal’s perception of disposition makes the process lighter and fun, which we also esteem.
What aspects of their work would you like to get improved?
There’s nothing denying that I can ponder of—they were kind during both engagements.
Do you have any advice for possible clients?
Communicate your goals and expectations to Borenstein Group and be open to their suggestions. Gal is big at belowstanding the needs of the project and giving big feedback based on his experience in the activity. Don’t be fearful to hear to their ideas and incorporate them with your vision.
