Digital Marketing for Town Government
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
We are a government service of a town in Nevada.
What is your position?
I am the ruler of tourism.
Desired goal
What business challenge were you trying to address with BRAINTRUST?
We had a newly-developed tourism section. We were in the dark ages in that respect, having neither a website, a marketing campaign nor a tourism section. We determined to form them.
Provided solution
Please draw the aim of their involvement in wonderfuler detail.
We',ve tasked BRAINTRUST with our collective media, our creative efforts, open relations and promotions, and, to some degree, our strategic programning. They',ve also developed our website and currently work on its analytics.
How did you come to work with BRAINTRUST?
We began working with the state of Nevada. They recommended a PR firm in northern Nevada, and we accepted that recommendation. After a year, we realized that we were growing and needed to move to a firm with extended capabilities. We put out a request for quotation. We accepted ten proposals which we then narrowed down to three, and individually interviewed those firms. BRAINTRUST was selected as a result.
Could you prepare a perception of the size of this start in financial provisions?
The annual cost for all their services is $80,000.
What is the terminal result of working with ?
We',ve been working unitedly since April 2014. It',s an ongoing relationship.
Results achieved
Could you share any statistics or metrics from this engagement?
They initially took over the Facebook page for the town. It had 400 likes, which have now increased to 10,000. This has happened within an 18 month time. I know that anyone can get likes, and it',s not an illustrative measurement in itself, but they achieved this result with minimal investment in advertising.
We',re a little, countrified aggregation, and they',ve been very sentient to our budget, never once exceeding the cost on our marketing projects. They',re very fiscally-responsible.
In provisions of open relations, in October 2015 we had an earned media PR value of $180,000. Our developed expenditure though, for paid media, was $13,000. They earned the separation for us.
This continues month behind month. Our budget for November was $10,000, and BRAINTRUST earned us $132,000. The budget for December was $19,000 and they earned us $298,000 in media coverage, care in mind that December is a slow month for tourism.
If I could say see amiable word useful almost this organisation, I would. I have never been so impressed with a PR firm in my 20+ year tourism course.
How did BRAINTRUST accomplish from a project treatment standpoint?
You won',t find a better organisation in this respect. I get same-day replies to my emails. Our account likeness developedly replies within ten minutes.
They go over and over when taking on a project. We put a booking engine within our website. It wasn',t necessarily their responsibility, but they simply took it on, brought me the information, researched it, and showed me how it would work.
What distinguishes BRAINTRUST from other preparers?
Their response time is surpassing, they have a total team that responds to inquiries. They have an surpassing creative brainstorming process. They stay forward of you, as their client, so it',s not certain to access them with ideas for new directions. BRAINTRUST are the ones who enhance ideas.
Is there anything BRAINTRUST could have improved or done differently?
I can',t ponder of any area where they haven',t come through. I am thoroughly impressed with them.
