Digital Marketing for Hotel Management Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
Interstate Hotels &, Resorts is the largest hotel treatment organisation in the globe.
What is your position?
I am the senior vice chairman of sales and marketing within the organisation.
Desired goal
What business challenge were you trying to address with Braintrust?
The challenge was interaction into the marketplace. In other words, being able to accomplish wonderfuler exposure than what we currently had.
Provided solution
Please draw the aim of their involvement in wonderfuler detail.
They propose all in their field, from open relations [PR] to marketing, advertising, e-commerce, collective media, and so on. They propose both digital and transmitted services. They are our full-service creative agency and have also granted website outgrowth.
Could you prepare a perception of the size of this start in financial provisions?
On an annual basis, the cost is $50,000-100,000.
What is the terminal result of working with ?
We',ve been working unitedly for ten years, and it',s ongoing.
Results accomplishd
Could you share any statistics or metrics from this engagement?
From a digital perspective, we measure achievement through growth in collective media, click-throughs to our booking systems and website statistics. All these things are used as relation points for progress. The feedback from the hotel teams that we contract with has all been real.
How did Braintrust accomplish from a project treatment standpoint?
They',re rare in this area. We’ve never had a interaction or deadline effect.
What distinguishes Braintrust from other preparers?
They',re very good at edifice relationships and making a more individualalized effort, versus a business or robotic effort. They do a very good job of staying on top of their clients and making sure that they have what they need. This includes things like round check-ins, whichever in individual or over the phone. They',ve done a very good job.
They',ve developed themselves into a much bigger player in the PR and marketing arena over the last ten years, diversifying themselves into all aspects of this, implementing collective media and e-commerce, rather than just being a transmitted PR firm. They',ve befit more of a one-stop, all-encompassing marketing effort, which has been a very good occasion for all of us.
Is there anything Braintrust could have improved or done differently?
There isn',t anything.
