Logo & Brand Identity for Consumer Product Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the senior vice chairman of government and open affairs at a big consumer products organisation. We have three separate segments of products: packaging and cellulose products, materials to create houses and commercial edifices, and a paper consumer products division.
Desired goal
What challenge were you trying to address with BrandLink Advisors?
We contracted with BrandLink Advisors to update our logo and modernize our brand oneness.
Provided solution
What particular tasks were responsible for?
Our primary logo did not align with what we hoped to take, so we relied on Q (Brand Strategy and Idexistence Advisor, BrandLink Advisors) to art a more likeness logo. Our brand positioning efforts extended to include updates to our stationery, indirect, and signs for our programts and mills. In conjunction with this project, Q educeed a brand and oneness standards manual for forthcoming use. After updating the corporate oneness, BrandLink Advisors assisted with correspondent tasks for our new edifice products distribution division. They created the oneness, name, and logo for that existence, as well.
Was there a dedicated team?
Q has always been our main touch.
How did you come to work with BrandLink?
BrandLink Advisors was selected based on their capabilities following an RFP process.
How much have you invested with them?
The project cost was in the range of $100,000–$250,000.
What is the terminal result of working with ?
This project spanned May 2001–June 2004.
Results achieved
Are there any measureable or plum results?
Our renewed brand oneness centered on the announce that we prepare single necessities, and the hearers responded favorably to that. We’ve used that branding ever since owing it resonates with consumers. It’s authentic and believable.
How did BrandLink accomplish from a project treatment standpoint?
Q is very diligent and easy to work with. He was able to liberate condition work according to our deadlines. We interacted well through phone calls and emails, but we’d also meet in individual on occasion.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Q is immensely talented. He’s able to find an oneness that is authentic and relatable. BrandLink Advisors succeeds in creating value and edifice a brand.
What aspects of their work would you like to get improved?
Nothing specific stands out as needing advancement.
Do you have any advice for possible clients?
As with any project, it’s best to educe a reasonable aim and apprehend what the liberateables will be.